I assume you missed the 285 in your graph. Not to mention its an AMD optimized title. Before making the usual nonsense about VRAM.
And 280X is more expensive than GTX960.
Not in US/Canada. Even the R9 290 is within $50-60 of the 960. The entire US GPU market is probably as large as all of Europe's.
Not only does 960 fall apart in modern titles that use > 2GB of VRAM, which means the card is already obsolete for 2015-2017 games, but it performs horribly in retro gaming where you can use R9 280X/290's brute force to run higher resolutions OR enable more AA/super-sampling. This means for gamers who have a backlog of titles, the 280X will crush a 960/deliver superior IQ because you will be able to use higher AA modes.
40% faster in Mass Effect
62% faster in Fallout 3
It would get crushed in older games where R9 280X's raw performance matters even more.
You have also blindly ignored that not only does having > 2GB of VRAM matter for 2015-2017 titles, but it also matters for gamers who mod games like Skyrim, Quake 4, Crysis 2, GTA IV/V, etc. 960 2GB is a horrible purchase at the $200-210 price bracket for any gamer that cares to mod their games with high resolution texture packs, etc. We already have games like SoM that push 3.5GB to the limits, nevermind 2GB. HardOCP and many sites/videos online show very poor performance with 2GB videocards in sames like SoM or Watch Dogs or Titanfall. Unless you plan on gaming selectively, how would you know if some great game coming out in 4-6 months won't run way better with 3GB of VRAM? Not to mention the raw performance advantage of the 290 for not much more $.
In the states an XFX R9 280X is
$205 and it comes with lifetime warranty. Considering 960's crippled VRAM, bombing performance in retro gaming, and worse overall performance than a 280X on average, it's simply a worse gaming videocard. You can defend it all you want and there is no doubt the 960 will outsell all 280/280X/290s combined, but it's still a garbage videocard at the $200 mark when 280X is $200-210 and R9 290 is $250-260 USD or $270-300 CDN vs. $270 CDN for the 960.
Your generalized claims that 280X costs way more than a 960 are not even true. Even in the UK, a market way larger than Denmark, 960 is grossly overpriced compared to the 280X/290:
MSI Gaming 960 =
175 pounds
XFX R9 280X =
179 pounds (15% more performance vs. the 960, way better performance in retro gaming and 3GB of VRAM for 4 pounds more)
MSI Gaming 290 =
222 pounds (27% more expensive for double the VRAM and 45-50% more performance than a 960).
Palit 970 Jetstream =
275 pounds (just 5% more performance than an after-market 290 card)
Your arguments are totally contradictory and inconsistent in nature. Your posts insinuate that 280X/290 aren't worth the money over the 960 but yet nowhere did I ever see you claiming that 970 is a poor value compared to the 290 either. One trend is always consistent in all of your posts - you favour Intel/NV in all cases and bash anything AMD. It doesn't even register for you that for barely more money an after-market R9 290 ~ GTX960
SLI.
https://www.techpowerup.com/reviews/NVIDIA/GeForce_GTX_960_SLI/23.html
Fortunately, on the Internet there is data that allows people who care to learn to find out factual information.
At this point it's going to come to the same conclusion as all the other sites.Unless new drivers have improved performance?That would be something to see lol.
I remember AT used lower settings on purpose for cards that had less than 2GB of VRAM because 470/570/580 wouldn't be able to run Total War games with Ultra textures without stuttering otherwise. I hope they have learned from user feedback and actually push settings to the max because more and more titles will start exposing the 2GB VRAM limitation. TechReport seems totally oblivious to this. The author is completely brushing aside 2GB of VRAM as a big issue because in his very narrow and limited gaming selection and his own gameplay testing he not once ran into 2GB of VRAM bottlenecks even at 2560x1440....or so he says.
That's why we should generally read 5-10 reviews that give us a much broader viewpoint.