Interesting comment, considering it was NV that released the 970 @ $300? was it, and forced AMD to drop their 290 prices!
GTX280 $650 launch price
HD4870 $299
GTX780 $650
R9 290 $399
HD7970 $549
GTX680 $499
R9 280X $299
770 4GB $399
Before 970 launched, GTX780 3GB was going for $450 roughly and 780 6GB was $550 vs. $350-380 R9 290s.
GTX970 $329 MSRP, but most after-market cards worth buying are all $350+.
So basically when NV undercut AMD, it was by $50-70, but when AMD undercut NV, it's by $150-350. Also, while AMD undercuts NV for many long months, when NV does it, AMD quickly readjusted pricing. 7970Ghz undercut 680 2-4GB for most of its life, while the same is true for R9 290 vs. a 780/970.
Right now in Canada, you can pick up an after-market 290 for
$280 CDN. If NV sets a $199 USD MSRP on a 960, it will probably be $230-240 CDN in retail. $50 CDN more for double the VRAM + Mantle and near 970 level of performance? That's not even up for a debate in my books. If a 1024CUDA/32ROP/128-bit/2GB 960 is $249 USD, that's an EPIC failure of a card. :sneaky: I think NV will launch it at $199 and leave 960Ti with 1280 CUDAs and 192-bit/3GB at $249, at least one would hope for this.
Please be $250 just so I can tell everyone in this thread I was right.
If people actually buy a 960 with the specs I just listed above at $249, I will agree with Silverforce that mid-range NV's buyers are
completely brand brain-washed. I wouldn't be surprised though as I've seen people pick a 670 2GB over a 7970 1Ghz, 760 over a 280X or pay $80-100 more for a 970 with a slow AMD/Intel CPU, meaning the performance advantage over a 290 is basically non-existent on their CPU bottlenecked system.