To be frank, I've never thought of you as one of the people I refer to - it's just reply to me, and I you, so it may seem as I'm targeting you. I've understood your position (as that was the norm for many years).
Both companies are in it to make money, I'm not blind to that - what I think is a good price to me (ooohh, a X-product on sale with MIR, and a free game!) is probably nothing more than overstock and a digital coupon.
I'm just tired of the people who slammed one company for raising the top threshold (when frankly, they did nothing different than the traditional trends - only exception is the performance increase wasn't as traditional EDIT: be mindful when I asked said people what HD 7970 should have costed, they never once answered honestly (free! is not an answer haha)) then praise the opponent company for doing basically the exact same thing. I don't measure die sizes, I don't go call my card Tahiti or GF104, but when this product was first introduced it was championed as the GTX 560 successor with a modest price point - now it's the Tahiti slayer with a rumored $500+ price point and those that slammed AMD the first time around are patting each other on the back because their team just won the super bowl. Even more so the ones that claim being neutral.
Either way, I'm getting off my soap box. I can't wait for this card to launch so I can finish my buying cycle until 2014