Butload of features, faster(?), smaller, less W...
Even AMD would capitalize on this.
With Nvidia running the show this is going to be a massacre once 28nm stabilizes.
XTX or some sort of Overclocking Edition from AMD is possible but that would really be a humiliating move,
especially going after competition's sub-300mm2 chip.
That would also mean more costs, more engineering worries and crappier yields.
All it would do is provoke Nvidia into doing the same.
And one would think that OC-ing smaller and simpler chip like GK104, with smaller power envelope is likely more easier.