GTX 680 seems to be very reminiscent of 7900GTX (being released right around this time of year, 2 months after X1900XTX), a smaller chip and not as power-hungry, also at a similar price-point.
AMD and Nvidia list their TDP very differently. I would be surprised if the 180w being thrown around is factual and not just nonsense. I distinctly remember Nvidia blowing past their listed ratings on power draw on multiple releases.
Interesting to see the reversal of roles --- Last two generations, Nvidia fans didn't care that AMD was lower power, better performance for watt... Now, it's suddenly important again.