GTX700 series reviews thread

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tential

Diamond Member
May 13, 2008
7,355
642
121
They should have priced the Titan at $750 or something, and the GTX 780 at $500. The Titan is ridiculously overpriced. As they say, two wrongs don't make a right.
Maybe they should but, and when you read this remember that this is speculation on the Finance and Marketing crew of Nvidia.

They most likely believed that by dropping the price from $1000 to $750, they wouldn't sell too many more cards. This is called Price Elasticity, I'll give an example real quick:

At $1000, they believed they'd sell maybe 9,000 cards. $9,000,000 revenue.
At $750 they believed they'd sell maybe 10,000 cards. $7,500,000 revenue.

Price Elasticity is (Change in Price)/(Change in Demand).
From wikipedia "Some luxury products have been claimed to be examples of Veblen goods, with a negative price elasticity of demand: for example, making a perfume more expensive can increase its perceived value as a luxury good to such an extent that sales can go up, rather than down." - I won't say this is the case for Titan at all, and I do believe raising the price decreased demand, but I believe that it's Price Elasticity was VERY low meaning raising the price decreased demand by not too much allowing them to reap more revenue. Once you hit ranges where products are considered "luxury" or "premium" changes in price have a much lower hit on demand. In contrast, if a mid range product of AMD or Nvidia changed even $20 dollars, we'd all change our recommendations immediately. A $20 dollar jump in titan's price though, and it really wouldn't matter.

Hope that helps.
 
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Eureka

Diamond Member
Sep 6, 2005
3,822
1
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Not even a Titan can do 120fps on BF3 at 1080p 4xAA. So 780 cant either.

Basically you can do 120fps BF3 on SLI with a 670 GTX SLI or maybe even less.

Which is my point again. You can go SLI or you can go CF, and when you're there, SLI has a distinct advantage over CF. Which is why Nvidia is popular. Price/perf goes out the roof when you're getting to that point. When you have 3x 144Hz monitors, nothing short of multi-Titan will do.
 

amenx

Diamond Member
Dec 17, 2004
4,007
2,277
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They could drop the prices back down to earth. Hopefully everyone's not brainwashed, it's raising prices for me too if you keep supporting that.
Do you have any comments re this fellows purchase? Knowing that the price/performance ratio may be even more skewed here (vs alternatives) than in the case of the 780?

http://forums.anandtech.com/showthread.php?t=2321182

Or does it only apply to graphics cards in you book?
 

imaheadcase

Diamond Member
May 9, 2005
3,850
7
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The anandtech review mentions he never heard of Nvidia cards having fans that ramp up. Anyone else find that odd? That is all I hear is the fans constantly whine up and then down on nvidia cards. Its nice they fixed that.
 

Eureka

Diamond Member
Sep 6, 2005
3,822
1
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I agree, but what makes you think 20nm won't be the same as 28nm?

How do we know AMD won't price according to the last gen market prices and performance?

They probably will, and it probably will be a lifesaver for AMD as they can finally get some better profit margin in.

OTOH, Nvidia could have well done the other thing, pricing the Titan at 750 and the 780 at 500, taking a hit and driving AMD out of the market. But that brings to mind the conspiracy theorists and how Nvidia is going to keep AMD alive to avoid anti-monopoly issues.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
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Hopefully AMD can bring that kind of competition back. That would benefit all consumers in general, irrespective of which brand they prefer.

I don't see how that's possible. If 20nm VI beats the Titan, why would AMD price that card at only $549 seeing consumers buy 780 for $649 and Titan for $1000? Since AMD is unlikely to build a 550mm2 die on 20nm, Maxwell should easily beat the best VI chip as well, allowing NV to maintain $649-$1000 price levels. Also, I do not believe it's possible to sell flagship 20nm cards for $369 anymore due to very high wafer prices at the beginning of the node process. Finally, keep in mind that Kepler is a pretty old architecture, really going back to Fermi 1 in 2010. Maxwell is NV's all brand new architecture for compute. I expect it to be way better than GCN 2.0 which is just a refresh. If NV beat AMD with Fermi 2.0 aka Kepler, then imagine what will happen when 550mm2 Maxwell arrives? It might beat VI by 40-50%+ at this rate if NV gains 15-20% through architectural advancements alone.
 
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Crap Daddy

Senior member
May 6, 2011
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Fx1

Golden Member
Aug 22, 2012
1,215
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I don't see how that's possible. If 20nm VI beats the Titan, why would AMD price that card at only $549 seeing consumers buy 780 for $649 and Titan for $1000? Since AMD is unlikely to build a 550mm2 die on 20nm, Maxwell should easily beat the best VI chip as well, allowing NV to maintain $649-$1000 price levels. Also, I do not believe it's possible to sell flagship 20nm cards for $369 anymore due to very high wafer prices at the beginning of the node process. Finally, keep in mind that Kepler is a pretty old architecture, really going back to Fermi 1 in 2010. Maxwell is NV's all brand new architecture for compute. I expect it to be way better than GCN 2.0 which is just a refresh. If NV beat AMD with Fermi 2.0 aka Kepler, then imagine what will happen when 550mm2 Maxwell arrives? It might beat VI by 40-50%+ at this rate if NV gains 15-20% through architectural advancements alone.

I dont think Nvidia will be able to deliver a 20nm Titan for $1000. If their own presentation slides are to be believed then a 550mm2 20nm Titan will be double the cost to make.

AMD should make a 300mm2 GPU and forget compute and go for high end gaming performance in a small GPU priced well below Nvidia. Agressive pricing on a small GPU focused on FPS will work.
 

blackened23

Diamond Member
Jul 26, 2011
8,548
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At $1000, they believed they'd sell maybe 10,000 cards. $10,000,000 revenue.
At $750 they believed they'd sell maybe 9,000 cards. $6,750,000 revenue.

Did you get this backwards or something? When price lowers, the number of potential buyers goes up exponentially. I mentioned a similar example of profit maximization earlier with a close example of this, although as I said - lower prices = far more volume.

But for nvidia, it doesn't matter, they know what they're doing. They can also use these same chips for the Titan and HPC segments, which means that they will always get more profit overall. So they can price the GTX 780 higher than some expected, and still make more profit because these chips are flexible in terms of where they can be allocated. If they can use the same chip in a 4000$ Tesla card.....yeah.
 

omeds

Senior member
Dec 14, 2011
646
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Pretty sure the chips in 780 didn't make the cut for Titan or K20x/K20.
 

blackened23

Diamond Member
Jul 26, 2011
8,548
2
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Pretty sure the chips in 780 didn't make the cut for Titan or K20x/K20.

It's the same chip with SMX's intentionally disabled as mentioned in AT's article. That doesn't mean it isn't/wasn't usable for K20 or K20x. Tesla simply doesn't command the volume that Geforce does, so there are strict quotas involved which nvidia studies to no end. Believe me, they look at statistics of statistics to optimize their output and profit.
 

Face2Face

Diamond Member
Jun 6, 2001
4,100
215
106
It's the same chip with SMX's intentionally disabled as mentioned in AT's article. That doesn't mean it isn't/wasn't usable for K20 or K20x. Tesla simply doesn't command the volume that Geforce does, so there are strict quotas involved which nvidia studies to no end. Believe me, they look at statistics of statistics to optimize their output and profit.

So can they be enabled and become a Titan? That is the question.. Guess we will have to wait.
 

blackened23

Diamond Member
Jul 26, 2011
8,548
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So can they be enabled and become a Titan?

So you're asking if the chip is modified for a SMX to be disabled, whether it can be re-enabled. Are you asking if an end-user can do this? What do you think?

Sorry, if i'm being a smartass. Apologies in advance
 
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Face2Face

Diamond Member
Jun 6, 2001
4,100
215
106
What do you think?

I would say no - but would be cool to see if someone could... if it was even possible?

EDIT: No worries, it was a dumb question - :whiste:

Don't make me round up the boys and jump in the truck then ride to your part of NC
 
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omeds

Senior member
Dec 14, 2011
646
13
81
It's the same chip with SMX's intentionally disabled as mentioned in AT's article. That doesn't mean it isn't/wasn't usable for K20 or K20x. Tesla simply doesn't command the volume that Geforce does, so there are strict quotas involved which nvidia studies to no end. Believe me, they look at statistics of statistics to optimize their output and profit.


No I think its like the binning process of every other chip tbh. Where are all the GK110 chips that didn't make the cut for Tesla or Titan then? In the trash? No, they are 780's.
 

Fx1

Golden Member
Aug 22, 2012
1,215
5
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780 GTX Windforce is hitting Titan on stock card OC

LOL

Epic fail Titan.
 

wand3r3r

Diamond Member
May 16, 2008
3,180
0
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Do you have any comments re this fellows purchase? Knowing that the price/performance ratio may be even more skewed here (vs alternatives) than in the case of the 780?

http://forums.anandtech.com/showthread.php?t=2321182

Or does it only apply to graphics cards in you book?

I'm not sure what you're going on about? Chill out, I'm calling out NV for their gouging, not you unless you are tied to them somehow.

/ot

The 780 actually seems like it'd be a decent card. If the price drops to 5 bills or less I'll consider. At $650 I'd still try crossfire at least when the prototype hits.
 

badb0y

Diamond Member
Feb 22, 2010
4,015
30
91
At $1000, they believed they'd sell maybe 10,000 cards. $10,000,000 revenue.
At $750 they believed they'd sell maybe 9,000 cards. $6,750,000 revenue.

Wtf kind of freakonomics is this? How does demand drop when the price is lower lol?

OT: Well, I'll be waiting on 20nm, this card would be much more interesting at $500-$550.
 

Subyman

Moderator <br> VC&G Forum
Mar 18, 2005
7,876
32
86
Looks like I'll stick to my 7970 for quite a while. Most of the games I like that Anand reviewed had the 7970 right up there with the 780 and Titan. With my OC, its pretty much equivalent. I was batting around the idea of jumping to a 780, but $650 can't be justified for a modest boost in performance.
 
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