http://www.hardocp.com/
Posted by Kyle 6:19 PM (CDT)
ATI CrossFire MIA:
There has been a lot of hoopla about ATI and their CrossFire master cards lately, and I figured I would drop my 2 cents about all of this. Let me start by saying that we checked today with one of the Nets largest online computer parts retailers and they explained to me that they did not anticipate having stock on ATI CrossFire Master cards till November. Now keep in mind this is a mere 5 to 6 (depending how you count) MONTHS after their initial introduction of the product back in May...of this year.
Instead of waxing on for pages, I am going to cut to the chase and say what everyone is thinking and what many of us in the technology press are feeling.
1. ATI, HardOCP is not your personal PR bitch, so don't treat us like one again. You're on thin ice and you should be ashamed of your actions this year. We at HardOCP don't want to be a mouthpiece for vaporware in order to keep your stock price up. So from now on, if it is not the real deal, just keep it to yourself.
2. Continue with the "If NVIDIA does it, we can do it too!" methodology that has been working for you guys for a while now. But from now on, keep a tighter timeline.
3. Repeat after me. Paper launches, NO. Product launches, YES.
4. NVIDIA is setting the new standard by having their card builders selling the products on the day that they are launched. Learn it, know it, live it. And NVIDIA, don't change up on us now.
The bottom line is that the enthusiast hardware community wants products, not Canuck promises. ATI is quickly burning through a solid and loyal fan base that they built back in the days of the 9700/9800. Now is the time for ATI to step up with honest damage control, not another half filled basket of half baked promises.
And oh yeah, Quake 4 just went Gold. WooHoo! I think I just found a reason to go ahead and go SLI. (Always been a big Quake fan...) Too bad CrossFire is not a real option, although I am unsure whether or not I would consider it at this time, just due to having a fear of lacking support and service by ATI.