[Hardocp]GeForce GTX 1080: Most Bizarre Secret Paper Launch Ever

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Abwx

Lifer
Apr 2, 2011
11,167
3,862
136
Something I'm trying to understand.

If the load is so low that the card is not stressed, then why should it boost to 2.1 Ghz? Was it a manual overclock to mislead? Should the clocks not have been much lower?

Because, well, it wasnt a reference design....




Other than this Hardware.fr measured average frequency on a per game basis :





http://www.hardware.fr/medias/photos_news/00/50/IMG0050509_1.png

http://www.hardware.fr/articles/948-1/nvidia-geforce-gtx-1080-premier-gpu-16nm-test.html
 
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sam_816

Senior member
Aug 9, 2014
432
0
76
Do you have a source that confirms it? I know a picture was floating around with 3 1080s in a system. The cards would have reached a thermal limit running that high and in sli regardless and down clocked I would have thought



I think if 2.1 clocks were really achieved on a single FE 1080 then NVIDIA would have put the pc case carrying this particular unit in front of all the press & made the jaws n balls fall on the floor.

It's the major reason I really disliked the presentation. There were so many vague statements and charts thrown are without any substantial proofs supporting them.

It was like when fury x was called over clockers dream. LOL

That is why I m concerned. This editor has raised some issues that should not be ignored without a thought but people are just defending NVIDIA by saying 1.9 is good too. Soon user reviews will suggest that these review samples are also cherry picked n even 1.9 is not that easy on retail units then ppl will say something else to defend NVIDIA.

Come on ppl. Dont let AMD or nvidia push you around like this n dint let them milk u like this. Gigabyte xtremes that hit 1.5 easy r already selling for 500-550 on ebay(used) & 600 on amazon. Do u really think 1.9 @ 80+ temps for 700 bux is good?
 
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Deders

Platinum Member
Oct 14, 2012
2,401
1
91
Do you have a source that confirms it? I know a picture was floating around with 3 1080s in a system. The cards would have reached a thermal limit running that high and in sli regardless and down clocked I would have thought

I can't remember where I saw it at this moment, but it was a reputable source. I'll try and find it later. have had a quick look but there are too many 1080 reviews in my history to pin it down. (I'm currently on an audio stimulus related high due to new headphones. Rum is involved.)

From what I've seen of GPU boost 3, you can manually set what speeds it runs at for different power loads. Having run 2 cards in SLI myself whilst using Vsync, it massively decreases the load and wattage needed, even if they are running full clockspeed.
 

biostud

Lifer
Feb 27, 2003
18,406
4,967
136
To me there are two types of paper launches:

1. Cards and reviews launches at same time, but no or very few cards are available to customers (bad launch)

2. Reviews hits the net and a future date were cards will be available, and then they are readily available at that date (ok launch)
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
Definitely is a paper launch. It's announced, the NDA has been lifted, reviews are out and the card is not available. That's a paper launch. Doesn't bother me personally. I still have my doubts there will be anything but price inflated reference cards available for $699 on launch day, but we'll have to wait and see. I won't be getting a 1080 until the Classified is out.

Most interesting thing in that article to me is that the 2.1 ghz overclock demo may not be indicative of what is in store for most users. Many of the reviewer's overclocking results showed as much; most falling short of 2.1 and I saw results as low as 1.95. The 1080 really smacks of the 680 again, the mid range die card clocked near its limit to be released as a flagship part. I don't think we will ever see anything over 2ghz released as an aftermarket card. Likely looking at a 2.2-2.3 ceiling with a voltage mod via bios, if that is still possible on Pascal, and using water cooling.

I'm curious where the 67°C came from. The card is designed to run @ ~82°C and the cooler lets it run up there even at stock.

Also, just like people aren't willing to cut AMD slack on the "overclocker's dream" comment, why should nVidia be cut any slack? Why should we believe it wasn't a cherry picked card? nVidia already told us with the 970 that the engineers don't communicate with marketing. Just because the people he trusted told him this, doesn't mean it wasn't and they weren't told.
 

coercitiv

Diamond Member
Jan 24, 2014
6,400
12,857
136
It was like when fury x was called over clockers dream. LOL
No it wasn't. What Joe Macri said was completely unsubstantiated.

That is why I m concerned. This editor has raised some issues that should not be ignored without a thought but people are just defending NVIDIA by saying 1.9 is good too. Soon user reviews will suggest that these review samples are also cherry picked n even 1.9 is not that easy on retail units then ppl will say something else to defend NVIDIA.
If you want to raise a point regarding 1080 max clocks in real world, please do so, but I strongly recommend you not to use this editor as a basis for your argument: he's been shown to repeatedly bend the truth to match his agenda.

Call Nvidia out for what they are clearly doing (especially marketing/PR talk) not for what other people are telling you they are doing. (bunch of amateurs who find out 2-3 hours before launch presentation that their product does 2.1Ghz)
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
800euro 1080
500euro 1070
pretty high for mid range cards.

500euro for the 1070 is too much. But even if we take the $379 price it will not be less than 430-450euro.

That is not what most would expect for a GTX 970 replacement.
 

Flapdrol1337

Golden Member
May 21, 2014
1,677
93
91
500euro for the 1070 is too much. But even if we take the $379 price it will not be less than 430-450euro.

That is not what most would expect for a GTX 970 replacement.

$380 to euro + tax is what it usually ends up as, should be about ~410 euro's.

First supply has to catch up to demand though. New cards are always more expensive or sold out.
 

showb1z

Senior member
Dec 30, 2010
462
53
91
I'm curious where the 67°C came from. The card is designed to run @ ~82°C and the cooler lets it run up there even at stock.

Also, just like people aren't willing to cut AMD slack on the "overclocker's dream" comment, why should nVidia be cut any slack? Why should we believe it wasn't a cherry picked card? nVidia already told us with the 970 that the engineers don't communicate with marketing. Just because the people he trusted told him this, doesn't mean it wasn't and they weren't told.

Simple, they ran a different fan profile to get lower temps and used vsync to lower the load so the card wouldn't run into the power limit and keep a high boost clock.
These PR demonstrations should just be ignored. There's nothing of value to be learned there. Makes for some nice headlines on reddit though!
 

flopper

Senior member
Dec 16, 2005
739
19
76
500euro for the 1070 is too much. But even if we take the $379 price it will not be less than 430-450euro.

That is not what most would expect for a GTX 970 replacement.

founders edition and I guess some will think the 1070 is a good bargain.
410euro or such is what I would expect from the next wave of cards.

Ball in AMD court now.
 

Dribble

Platinum Member
Aug 9, 2005
2,076
611
136
It's only a paper launch if they don't have cards for sale (or very few) when they say they will be available - that's May 27th - not sure what [H] is going on about there. Nvidia gave a firm date, I don't see why it's so bad they let reviewers review the cards before that date. Should they have just kept NDA to the 27th May?

As for 2100 o/c, that remains to be seen. I bet some aftermarket cards will reach that high, and I note that it's an EVGA bios, not straight nvidia in the shot showing the speed.

Founders edition was just messed up marketing.
 

PrincessFrosty

Platinum Member
Feb 13, 2008
2,301
68
91
www.frostyhacks.blogspot.com
Nvidia literally said that availability would be the 27th which is over a week away to date so why he's moaning about paper launches is baffling to me. He seems to be holding a grudge that Nvidia made last minute changes to their presentation but what...he wasn't told? Does the world all have to notify Kyle anytime they're going to change something? It's their conference ffs.

But then Kyle isn't the most rational of people having had dealings with him in the past offering him help fix the security issues on the [H] site and forums, so maybe this kind of strange meltdown isn't all that surprising.
 

Mahigan

Senior member
Aug 22, 2015
573
0
0
A paper launch is when you have reviews out of your product and have announced your product prior to availability.

So yes, it's a paper launch.
 

seitur

Senior member
Jul 12, 2013
383
1
81
What you're arguing about in this topic?

Card tests are on the sites, marketting PR is in full swing but no cards are available on the shelf.

So it was paper launch. Definition of it.
 

seitur

Senior member
Jul 12, 2013
383
1
81
500euro for the 1070 is too much. But even if we take the $379 price it will not be less than 430-450euro.

That is not what most would expect for a GTX 970 replacement.
I would assume that 379$ will be for standard blower (non-Vapour Chamber) versions, and at best case scenario for those least known companies with cheap PCBs, etc

Versions with fancy big cooling systems having 2-3 fans from ASUS, Gigabyte most here are meaning to buy etc will be 400$+
 
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AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
I would assume that 379$ will be for standard blower (non-Vapour Chamber) versions.
Versions with fancy big cooling systems from ASUS, Gigabyte, etc will be 400$+

Did after market custom cooled GTX 970 sold at the MSRP $329 or higher ?? I really dont remember.
 

Mahigan

Senior member
Aug 22, 2015
573
0
0
As for Kyle, he's an interesting character. Seems to me that some folks, who defended him as he bashed AMD, are now attacking him and questioning his credibility after he goes on the offensive against NVIDIA. I see Hypocrisy, as per usual, is strong with partisan folks.

I don't like Kyle. He bans people who counter argue him. He mocks them and even toys with their forum accounts giving them insulting forum titles.

My opinion of him is not swayed by this article even if he has made some valid points.

The 1080 is a paper launch. That's a fact. But are paper launches really that bad? I don't think they are.

As for NVIDIA making it seem like the 1080 was some overclockers dream...AMD did the same with Fiji. It's disingenuous to do so. Joe Macri went one step further than NVIDIA on that front but in the end both lied about their products.

Pascal is Maxwell on steroids. It's not that impressive to me. In fact I expect AMDs Vega to easily bury the 1080. I even think that should NVIDIA release a 1080 Ti, they'll find themselves being behind in DX12 performance, maybe ahead in DX11 but that depends on how well AMDs new single threaded performance improvements shine with Polaris/Vega.

I think there's a reason behind the 1080 launch feeling rushed. AMD have some nice things up their sleeves and NVIDIA are trying to capitalize before AMD launches.
 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
So it's a paper launch.. So it isn't a paper launch..
Why is this so important?
I mean, I used to think this mattered somehow, but now thinking back, I cant begin to imagine what that somehow was. Polaris. Pascal. Whatever. Does it actually matter? Does this somehow shape somebody's universe?
Come up with a really good reason and I'll consider changing my tune.
 

CHADBOGA

Platinum Member
Mar 31, 2009
2,135
832
136
As for Kyle, he's an interesting character. Seems to me that some folks, who defended him as he bashed AMD, are now attacking him and questioning his credibility after he goes on the offensive against NVIDIA. I see Hypocrisy, as per usual, is strong with partisan folks.

I don't like Kyle. He bans people who counter argue him. He mocks them and even toys with their forum accounts giving them insulting forum titles.

My opinion of him is not swayed by this article even if he has made some valid points.

The 1080 is a paper launch. That's a fact. But are paper launches really that bad? I don't think they are.

As for NVIDIA making it seem like the 1080 was some overclockers dream...AMD did the same with Fiji. It's disingenuous to do so. Joe Macri went one step further than NVIDIA on that front but in the end both lied about their products.

Pascal is Maxwell on steroids. It's not that impressive to me. In fact I expect AMDs Vega to easily bury the 1080. I even think that should NVIDIA release a 1080 Ti, they'll find themselves being behind in DX12 performance, maybe ahead in DX11 but that depends on how well AMDs new single threaded performance improvements shine with Polaris/Vega.

I think there's a reason behind the 1080 launch feeling rushed. AMD have some nice things up their sleeves and NVIDIA are trying to capitalize before AMD launches.

I don't know why people still bother with him. D:
 

96Firebird

Diamond Member
Nov 8, 2010
5,712
316
126
Did after market custom cooled GTX 970 sold at the MSRP $329 or higher ?? I really dont remember.

"Kinda" $329... I got my EVGA 970 SC for $339 with $10 MIR on launch day, so in the end I paid $329. It had the "original" ACX cooler, while the ACX 2.0 coolers were $10 more if I recall correctly.

Hoping to get the 1070 for $379, or close to it.
 
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