Really? Other than forcing their partners to spend all the money and time creating a new brand? How many are going to do that now that they're saving money in the GPP and already have a gaming brand with many years of exposure?From Pcgamesn:
https://www.pcgamesn.com/nvidia-geforce-partner-program-amd-impact
If it's really just that, i don't see a any problems in this program.
Really? Other than forcing their partners to spend all the money and time creating a new brand? How many are going to do that now that they're saving money in the GPP and already have a gaming brand with many years of exposure?
Yeah it's just as simple as grabbing some basic AMD reference cards and throwing some fancy new gaming buzz word on a post-it note and slapping it on the cooler... insta gaming brand!
Seems like AiBs had their own conditions under GPP, so only new products are affected.what about Ryzen on Laptop ? like this one https://www.asus.com/Laptops/ROG-Strix-GL702ZC/
I will do my part and avoid MSI, Gigabyte and ASUS when buying AMD gpus and motherboards.
so Now AMD is NOT allowed to use gaming brand and are possible all AMD cards get same coolers or different design ?
Now ROG RX 580's have been rebranded already on Newegg's site. Utter insanity. https://imgur.com/a/dcxDt
Nvidia probably backed off the demands. Nice find!
They may still have stock with old packaging. The product sold needs to match the description.
German website ComputerBase asked Gigabyte why their RX 580 eGPU box is not branded "Aorus". Their reply:
ComputerBase hat bei Gigabyte nachgefragt, warum das Modell mit Radeon RX 580 als einziges der Serie nicht unter Gigabytes Marke für Spieler „Aorus“ läuft. Der Hersteller erklärt, der Fokus liege in diesem Fall nicht auf Spielern. Mit der Produktseite ist das allerdings nicht in Einklang zu bringen, deren erste Überschriften „Turn Your Ultrabook to Gaming Platform“ und „Upgrade the Game Experience“ lauten.
https://www.computerbase.de/2018-03/gigabyte-gaming-box-rx-580/#update1
Rough translation:
ComputerBase asked Gigabyte why the model with Radeon RX 580 is the only in the series which does not come with the "Aorus" gaming branding. The manufacturer states that the product is not gamer focused. This however is inconsistent with the product page, whose headings are "Turn Your Ultrabook to Gaming Platform" and "Upgrade the Game Experience".
Speaking of those very same companies, today a Reddit thread was posted claiming that Nvidia's GPP had claimed its "first victim." It also linked to various Amazon and Newegg pages which, to me, resembled more of a possible database error than an outright blackout of Gaming-branded Radeon cards. I searched for products like "MSI Gaming RX 580" and "ASUS Strix 580" and had no issues finding in-stock listings. No apparent foul play there.
However, this prompted me to actually check ASUS and MSI's official websites. Nothing out of the ordinary happening over at Asus.com, as there are plenty of ASUS ROG Strix listings for Radeon cards.
When viewing the MSI products page for AMD GPUs, however, their "Gaming X" branded Radeon cards are conspicuously absent. All that remains are reference versions of Polaris 500 series and Vega cards, or MSI's "Armor" lineup. That's beyond interesting.
Gigabyte's 'AORUS' branding is missing from this Radeon product despite an identical AUROS item released previously for Nvidia cards.
Adding fuel to the fire is a new oddity from Gigabyte concerning their AUROS gaming brand. The company had previously released two external GPU enclosures (boxes you can attach via Thunderbolt 3 to certain laptops or other underpowered PCs to enable desktop-class gaming). These were called "AORUS GTX 1080 Gaming Box" and "AUROS GTX 1070 Gaming Box." They include the specified cards.
This week Gigabyte released one for the Radeon RX 580. It is simply called "RX 580 Gaming Box." No AUROS branding is present on the box or the product itself. It's the only perceivable difference. Is this the beginning of that exclusive alignment? Maybe, maybe not. It's not strong evidence, but it is evidence. And more will come.
In my eyes this is cause for concern. Nvidia claims the GPP is transparent. Being transparent doesn't mean silently removing a gaming brand that your community has associated you with. Transparency does mean Nvidia actually telling people who their partners are. Here's to hoping that these companies do communicate with their users about the future of their Nvidia and AMD graphics cards.
It should only take a matter of weeks to see if Gigabyte and MSI's gaming-branded Radeon cards slip away from retail and fall into obscurity after stock is depleted. I sure hope I'm wrong, but I suspect this is just the beginning.
We have to remember, however, that these are allegations surrounding GPP at this point, and none of NVIDIA's partners have officially gone on the record just yet, whether out of fear for backlash or other reasons. However, we'll add that we have reached out to a handful of board partners, OEMs, and ODMs, and -- off the record -- some do share Bennett's concerns. We also reached out to NVIDIA for comment and were pointed to the blog post referenced earlier for guidance on what the GeForce Partner Program entails, and also that the company doesn't comment on "rumors." We will of course update this story should NVIDIA decide to offer further commentary.
It's perfectly normal. AiBs have to sell their current stock first.I'm still seeing branded products in etail stores. What am I missing?
https://www.newegg.com/Product/Prod...89&cm_re=rog_strix_amd-_-14-126-189-_-Product
It's perfectly normal. AiBs have to sell their current stock first.
Or should they recall all current AMD GPU based products to change branding on boxes?