[HardOCP] GeForce Partner Program Impacts Consumer Choice

[Mopetar]

I can’t imagine the third party companies are pleased with NVidia after having to jump through all these hoops ultimately for no reason.

The other question is whether it’s truly dead and gone or if it’s merely being rebranded under another name. Unless the legal department axed it to avoid running afoul of EU regulations or the like, I have a feeling it’s dead in name only.

 

[caswow]

I just went to newegg's site.

As long as Vega 64s a. cost a lot more than GTX1080s b. have far fewer models available to purchase c. perform at a lower level than 1080Tis, does it really matter what corporate policies on GPU distribution are to gamers?

damn you are right. why is amd even trying to compete. they werent able to compete with intel and now not able to compete with nvidia. just close this place down /s

 

[OatisCampbell]

LOL
I wasn' saying that. I was trying to say that between AMD not in the high end race, and the miner driven scarcity of what they have, what NVIDIA does or doesn't do is kind of a moot point.

If you want a high end card you have to buy NV.

If you want a low, mid, or mid high card you may well end up buying NV because the dam* miners have either bought or driven up the cost on AMD cards.

Tough times for gamers is my point.

 

[coercitiv]

I wasn' saying that. I was trying to say that between AMD not in the high end race, and the miner driven scarcity of what they have, what NVIDIA does or doesn't do is kind of a moot point.

Therefore GPP was irrelevant for consumers and should not have been considered at all.

 

[EXCellR8]

Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.

Ok ok NVIDIA sure, just admit that you had a grimy scheme that nobody liked...

Glad it's dead.

 

[Veradun]

Well... GPP is now officially canceled. What about unofficially? :>

 

[Mopetar]

Well... GPP is now officially canceled. What about unofficially? :>

Might be unofficially dead as well, but NV may not care since a lot of the AIB companies made new brands for AMD and a few may keep them anyhow. NV might have gotten enough if what they wanted that they don’t really care.

The amount of bad press and hell they’d catch for trying to run it unofficially is too much to justify such a program. You can bet it would get leaked pretty damned fast and some regulatory body would love to jump all over them for something like that. Better to just walk away and quit while they’re ahead.

 

[Veradun]

Might be unofficially dead as well, but NV may not care since a lot of the AIB companies made new brands for AMD and a few may keep them anyhow. NV might have gotten enough if what they wanted that they don’t really care.

The amount of bad press and hell they’d catch for trying to run it unofficially is too much to justify such a program. You can bet it would get leaked pretty damned fast and some regulatory body would love to jump all over them for something like that. Better to just walk away and quit while they’re ahead.

It hadn't leaked a tear while it was official, I don't think you can have any leak if it is being run unofficially, meaning they just allocate chips/pay for co-marketing/put engineering effort on brands based on that policy without having that policy written anywhere.

 

[gorobei]

gamersnexus did a video on the piece they were putting together and eventually spiked since nv cancelled gpp. the gist wasnt much different than hocp outline, but he did add a bit: nv wanted gpp for the notebook/laptop market but hp and dell already had pre-existing contracts with intel so they could never sign on to gpp even if they wanted to. once they were out of the picture there was no reason to bother with gpp. thus why nv dropped it so quickly.

this generally jives with kaby-g performing well in the portable market (at least according to pcworld) especially given that it is using polaris rather than vega. if a emib polaris part can rival 1050/1060 dedicated on laptops then a future true vega part from intel or amd could really cut into nv's future gaming laptop share. having cpu and d-gpu on one substrate simplifies cooling and the reduced bus between the two helps on power reduction vs an add in card or chip.

 

[Veradun]

once they were out of the picture there was no reason to bother with gpp. thus why nv dropped it so quickly.

This, or they just got what they wanted and they don't need the program anymore since whoever had to be scared is already scared.

 

[senseamp]

having cpu and d-gpu on one substrate simplifies cooling

It does?
https://www.tomshardware.com/news/dell-xps-15-cooling-intel-kaby-lake-g-vega-amd,36334.html

Dell dedicated some of those savings to what it calls the most elaborate cooling solution it has ever shipped in a notebook.

Dell also said the XPS 15 has two of the largest fans it has ever shipped in a notebook.

 

[Lordhumungus]

Personally, I'd say having 33% more board space to work with for increased capacity (if that's the direction they so chose, which it is) simplifies the situation vs having to do cartwheels to bend the laws of thermodynamics and fit adequate cooling into a much smaller space.

 

[gorobei]

It does?
https://www.tomshardware.com/news/dell-xps-15-cooling-intel-kaby-lake-g-vega-amd,36334.html

marketing wank nonsense to justify $2000 "sleek/thin" design with less battery life and soldered non upgradable parts. if you want a stronger fan blade that still needs to be injection cast you just use glass fiber in the mix. "metal infused fan" at best describes vapor deposition of a shiny metal coating when you cant use a metal flake spray paint on the inside of the mold because the part is too small.

the space savings from not having an add in dgpu could be used for more battery or better cooling but or even a 2.5" ssd, but they keep stripping out useful features in the misguided quest to be like apple. 5-6 hour battery life on a $2k laptop is just an insult.

 

[formulav8]

Edit: The info TH got the info from, may not be an official Asus account. So the below info may not be correct.

Asus Ends ‘Arez’ AMD Graphics Card Branding

Asus announced that it would no longer be releasing Arez-branded AMD graphics cards, and that Republic of Gamers (ROG) brand is here to stay.

The announcement was quietly posted on the company’s Arez brand Twitter account over the weekend, just a few weeks after Nvidia pulled the plug on its notorious GeForce Partner Program, which some pinned as the cause of Asus’s (and other OEM’s) new all-AMD graphics card branding. The Arez lineup was announced last month, but the new branding will never see the light of day.

“#ASUS #AREZ is coming to an end,” stated the Asus_Arez Twitter feed. “#ROG is here to stay.”

Although Nvidia has maintained that the GPP was intended to keep brands and communication consistent and transparent, some conjectured that the program would place an unnecessary burden on partners to create new brands or face a potential backlash (language in the published GPP materials stated that partners would get “early access to our latest innovations,” whereas non-partners wouldn’t).

Several companies have made similar branding changes, with MSI announcing a new AMD-based GPU brand after the GPP was shut down. However, Asus is the first AIB partner to reverse course on the AMD-exclusive branding, and it’s hard to argue that these changes aren’t remotely connected by a large, green thread.

 

[ZGR]

Thanks [H].

 

[amenx]

Asus Ends ‘Arez’ AMD Graphics Card Branding

Fake news.
https://www.overclock3d.net/news/gp...-_tech_press_fooled_by_fake_twitter_account/1