If you ignore all their third-party distributors it's the same newegg as it's always been...not the very cheapest price but super fast shipping & good customer service.
Newegg was the cheapest of places when I built my computer in 2002.
I bought my DVD-ROM drive, CDRW drive, HDD, CPU, and RAM all from there. At least 90% of the computer parts were sourced from Newegg.
I built a new computer in 2009 and it was not the same.
Monitor: IPS screen from Dell.com business with coupon. Newegg was loaded with TN panels and there were no cheap IPS panels besides the $500 ones and the $212 sale price on the one I bought from dell.
CPU: Microcenter
Motherboard: Newegg (Microcenter was my 1st option but they didn't have the motherboard I wanted in stock.)
RAM: Newegg
GPU: Buy.com
HDD : Amazon(I learnt about Newegg's HDD packing scheme with peanuts during this phase and chose to order from them, rather than Newegg.)
PSU: ZipZoomFly
Case: SVC(or something like that, I don't remember the name)
Case fans: SideWinder computers(I think???)
Optical drives were harvested from previous 2002 build.
Also, they shipped my memory through DHL which arrived in arrived about 7-10 days leter. My entire system was ready to go on day one and evrything arrived on time from the different places I ordered.
I just never anticipated that DHL would take 7-10 days to ship a RAM stick from New Jersey...Why go through DHL to deliver to USPS who will then deliver home at all when you can just send the item through New Jersey with the USPS alone and be done with? Cut down the middle DHL man.