Hell has frozen over, Fudzilla Both Microsoft and Intel trying to acquire AMD

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tential

Diamond Member
May 13, 2008
7,355
642
121
I predict the opposite. With Broadwell and then Skylake, Intel has allocated more and more die space to the iGPU. We're at a point in which the iGPU inside the latest Intel chip actually has equal die space vs the CPU. At this point, you can even start to think of the latest Intel "APU" as having an integrated cpu. Actually, if Intel does start allocating more die space for the iGPU than the cpu, then it really is an iCPU. It might be the GPU that will eventually kill off the cpu. The casual user only need to open a pdf file so fast but the demand for visual computing will never slow down.

I think there will be advancements in how we interact with our PC that will require CPU performance increases.

I can't say what, because I think those advancements will be revolutionary, but I do think CPU performance will be important. I think right now, we need GPU performance to be able to catch up first for a wide amount of people.

The possibilities of what we can do with computing is endless. It's just the performance and ideas we have at the time based on what we can currently see.
 

Mondozei

Golden Member
Jul 7, 2013
1,043
41
86
Discrete high-end GPUs is soon to be a dead dodo, that much I agree though. It's trapped in a vicious cycle of escalating costs, lower PC demand, and death of AAA PC games pushing GPUs to the limit while providing very visible graphical gains like Crysis did.


It's funny how you keep repeating unsubstantiated claims in thread after thread without even a scintilla of sourcing for any of your statements.

NV's Geforce GPU segment increased 50% year over year in revenue this last quarter. Go to their IR page if you don't believe me.

And this doesn't only count high-end GPUs. It includes the sub-$150 dollar bracket, too. NV and other market research teams have said before that high-end GPUs are selling even more in terms of growth. So 50% revenue growth is probably a conservative estimate for the high-end.

And the MSRP haven't gotten very radical either. The GTX 780 had a MSRP of $650. Counting inflation, the high-end cards have actually become cheaper since then.

Now in the interest of quality of this forum, wouldn't it be nice if we all tried to actually have the faintest of knowledge of what we are talking about before we spout ignorance? It lowers the overall quality of this forum if we all fail to do that.
 

cytg111

Lifer
Mar 17, 2008
23,515
13,090
136
The casual user only need to open a pdf file so fast but the demand for visual computing will never slow down.

Starting next year, we will see the beginning of the VR revolution pushing the need for 2x4K at 60 fps and higher. Even the operating systems will go VR over the next decade. Lots and lots of demand for gpu throughput.
Yea I dont see dgpu's going anywhere just yet.

(pure speculation as it may be, i cant see it play out differently)
 
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shady28

Platinum Member
Apr 11, 2004
2,520
397
126
With a GTX960 you are still in the upper end. And Steam compose of 1.60% there.(DX11+ cards only)

And using the same numbers, GTX 970 + GTX 760 + GTX 660 totals 9.4%.

Just those 3 video cards makes nearly 10% of all steam players. Throw in 750 + 750 Ti and you add another 3.4% for 12.8%.

So here's one of the fastest iGPUs on the planet - running 720P Ultra :




Here's a decidedly midrange R9 285 2GB running 1080p Ultra :




The difference is massive. 1080p is running more than 2x faster on a $170 card than the iGPU can run at 720p.

Go here and see the lowly $89 750 Ti gets ~46.2FPS at 1080p, 760 gets 67.7. The A10-7850K gets 16.2

That performance delta is massive. You can almost triple your game performance for about $80 vs iGPU. That means iGPU has about 4-5 generations to go at 30% per gen to catch up to a 750 Ti. At 2 years per gen, that translates to 8-10 years.

http://www.notebookcheck.net/Alien-Isolation-Benchmarked.128374.0.html
 
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ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
NV's Geforce GPU segment increased 50% year over year in revenue this last quarter. Go to their IR page if you don't believe me.

Be careful, its Geforce GTX not Geforce. YoY their revenue went up 50M$. And again, this is mainly due to AMD losing.
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
Starting next year, we will see the beginning of the VR revolution pushing the need for 2x4K at 60 fps and higher. Even the operating systems will go VR over the next decade. Lots and lots of demand for gpu throughput.
Yea I dont see dgpu's going anywhere just yet.

(pure speculation as it may be, i cant see it play out differently)

The million dollar question is how many will jump on VR.
 

tential

Diamond Member
May 13, 2008
7,355
642
121
Once VR is cheaper and is able to be tested in stores, I think perception will change. Right now, it's hard to describe VR to someone who hasn't experienced it. Just because VR isn't accessible to a wide range of people right now doesn't mean it won't be accessible ot a wide range in the future.
 

cytg111

Lifer
Mar 17, 2008
23,515
13,090
136
Once VR is cheaper and is able to be tested in stores, I think perception will change. Right now, it's hard to describe VR to someone who hasn't experienced it. Just because VR isn't accessible to a wide range of people right now doesn't mean it won't be accessible ot a wide range in the future.

The rift launches early next year, i expect it to be on display "hands on" in many stores all over. I guesstimate that demand will be high very early on. The product + carmack + moneytank(zuckerberg) = very good odds.
 
Aug 11, 2008
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With his recent record and generally off the wall comments, not sure if I would even consider Carmack an asset.

In any case, VR could really take off, or it could be a flop like 3D TV pretty much turned out to be. Obviously it depends on price, but also ease of use, comfort of the user, availabily of content, and a lot of other things. There is a lot of enthusiasm on these forums of course, but it remains to be seen how wide general acceptance will be.
 

shady28

Platinum Member
Apr 11, 2004
2,520
397
126
With his recent record and generally off the wall comments, not sure if I would even consider Carmack an asset.

In any case, VR could really take off, or it could be a flop like 3D TV pretty much turned out to be. Obviously it depends on price, but also ease of use, comfort of the user, availabily of content, and a lot of other things. There is a lot of enthusiasm on these forums of course, but it remains to be seen how wide general acceptance will be.

Exactly.

VR isn't new, not by a long shot. Will it succeed this time? Who knows?

Circia 1994 :

 

Dresdenboy

Golden Member
Jul 28, 2003
1,730
554
136
citavia.blog.de
I had the Rift DK2 at home for a while (was available for "testing" at work ). The old 580 GTX (OC) and the 7950 (OC) can't provide the 75 fps needed in many advanced demos, 37 fps were the standard. It renders in some 2.5k resolution with downscaling. And the OLED pentile pixels are still very prominently sitting in front of you. So to improve the immersion they need at least a single 4k display plus a lot of GPU performance. With that in mind VR and AR won't rush into households but appeal to many people bored by current stereoscopic impressions.

@Headgear Vfx1:
263x230 pixels display resolution per eye.
 
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tential

Diamond Member
May 13, 2008
7,355
642
121
The rift launches early next year, i expect it to be on display "hands on" in many stores all over. I guesstimate that demand will be high very early on. The product + carmack + moneytank(zuckerberg) = very good odds.
I was against vr completely before. But Facebook picked it up, porn is using it, the people are investing in it and I don't see it going away. The rift could sell zero units and we'd still see a new vr project announced.

I'm going to try 3d mods for dolphin emulator soon and see if that works for me but people will always be interested in things that will add more immersion. 3d feels gimmicky. Vr sounds amazing now after I've looked it more and more.
 

shady28

Platinum Member
Apr 11, 2004
2,520
397
126
I had the Rift DK2 at home for a while (was available for "testing" at work ). The old 580 GTX (OC) and the 7950 (OC) can't provide the 75 fps needed in many advanced demos, 37 fps were the standard. It renders in some 2.5k resolution with downscaling. And the OLED pentile pixels are still very prominently sitting in front of you. So to improve the immersion they need at least a single 4k display plus a lot of GPU performance. With that in mind VR and AR won't rush into households but appeal to many people bored by current stereoscopic impressions.

@Headgear Vfx1:
263x230 pixels display resolution per eye.

So you believe it failed because the resolution wasn't high enough?

Maybe you're right, but I kind of doubt it. I think it failed because only a fraction of the population is willing to wear something like that on their face while they wave their hands around and kick their feet in the living room. A problem which hasn't gone away btw.
 

aigomorla

CPU, Cases&Cooling Mod PC Gaming Mod Elite Member
Super Moderator
Sep 28, 2005
20,873
3,226
126
GE is going to buy AMD.

They want to expand into the Space Heater / Toaster Oven / Hot Water Heater Internet of Things, and AMD's products are perfect for this.

I cannot wait to toast my Pop Tarts at 4GHz.

nononononono

Its so the toaster can 3d Print the actual pop tart from scratch! ()
 

Dresdenboy

Golden Member
Jul 28, 2003
1,730
554
136
citavia.blog.de
You saying mask cost is 5-10M$? How many masks needs to be done before you even got a final chip? And what about IC design cost that goes up with a factor of 2 every (half)node? R&D? See the point? I would bet you AMD for example will never make anything but loss on their Fiji dies due to volume. And thats even when they reuse GCN 1.2.
Have you verified, what the IC design costs consist of? Is it the physical layout or functional stuff too? And how much was mitigated by improved design automation? If design costs go up due to mask costs (and w/o EUV they take bigger and bigger chunks of the total costs), that still doesn't say anything about the costs of improving the logic on architectural, RTL, or lower levels.

Please link your 600mm Pascal GPU.
That's a number I picked up in some discussion. When I was younger I'd measured the die myself. Now I let others prove, that this die shown in your linked photo isn't big:

http://forums.anandtech.com/showpost.php?p=37459726&postcount=16
Rumoured numbers like 17B transistors still have to be confirmed. But I think it's clear, that this is no cheap design and it won't be sold to the masses either.

The problem isnt whats possible. The problem is whats financially viable. And suddenly you sit with IGPs and no dGPU for the same reason.
You are not one of those "That [CPU|GPU] performance is enough for my surfing." proponents, are you? And an IGP still causes a lot of design costs. And those bigger dGPUs usually don't have many different units as those used in IGPs. Shader blocks are the same, HW codecs, display gens, caches, busses.. most of that is the same or very similar in one family.

So we are discussing the cost delta of making bigger dies, scaling up the memory subsystem, adding some special units maybe, and the full feature shaders capable of 1:2 DP:SP throughput, PCB design, etc. Like $300M for the iGPU and $350M for the dGPU design. Questioning the full costs of only one of two costly options is a typical human behaviour. And margins are probably higher for dGPUs.

People don't stop buying >150 HP cars to save the climate, so why should they step back from their ever growing expectations in visual experiences?


So you believe it failed because the resolution wasn't high enough?

Maybe you're right, but I kind of doubt it. I think it failed because only a fraction of the population is willing to wear something like that on their face while they wave their hands around and kick their feet in the living room. A problem which hasn't gone away btw.
Probably yes. In some vehicle test system we had older and expensive VR/AR glasses. Even with fast head tracking and a real car under your seat this looked like an 80's, early 90's game. No true immersion then. But the brains' 3D recognition accepted that world after a few minutes.

The new VR headsets are improved and the Rift didn't feel bad. As long as it's not too heavy the human body quickly adapts to any new, but static situation, as you know. Only my IPD didn't match that well with the fixed lens positions.

For walking and interacting, some new concepts are on their way, like the walking caves/boards and special controlers.
 
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ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
Have you verified, what the IC design costs consist of? Is it the physical layout or functional stuff too? And how much was mitigated by improved design automation? If design costs go up due to mask costs (and w/o EUV they take bigger and bigger chunks of the total costs), that still doesn't say anything about the costs of improving the logic on architectural, RTL, or lower levels.

Going onwards to lower nodes is well documented in terms of cost. And its no news that companies like nVidia publicly complain that there is no cost savings on a transistor/cost basis. Improving the chip designs also cost money. It all needs to be payed from somewhere and its anything but cheap. And the amount base this money comes from is on a rapid retreat.

That's a number I picked up in some discussion. When I was younger I'd measured the die myself. Now I let others prove, that this die shown in your linked photo isn't big:
http://forums.anandtech.com/showpost.php?p=37459726&postcount=16
Rumoured numbers like 17B transistors still have to be confirmed. But I think it's clear, that this is no cheap design and it won't be sold to the masses either.

So it was just some guess, ok.

You are not one of those "That [CPU|GPU] performance is enough for my surfing." proponents, are you? And an IGP still causes a lot of design costs. And those bigger dGPUs usually don't have many different units as those used in IGPs. Shader blocks are the same, HW codecs, display gens, caches, busses.. most of that is the same or very similar in one family.

So we are discussing the cost delta of making bigger dies, scaling up the memory subsystem, adding some special units maybe, and the full feature shaders capable of 1:2 DP:SP throughput, PCB design, etc. Like $300M for the iGPU and $350M for the dGPU design. Questioning the full costs of only one of two costly options is a typical human behaviour. And margins are probably higher for dGPUs.

People don't stop buying >150 HP cars to save the climate, so why should they step back from their ever growing expectations in visual experiences?

Dont try and make it personal just because you dont like the message. I am simply looking at it from a financial standpoint. Because I know it doesnt matter what I want and dont want. Its the market and financials that dictate the progress. And currently they are voting for IGPs big time with a slight twist of gaming GPUs. The problem is then that gaming GPUs cant stand on their own legs in the long run.

If you look at nVidias financials. While you see the PR thunder about Geforce GTX revenue increase, you also see a in drop in OEM revenue.
 
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Ajay

Lifer
Jan 8, 2001
16,094
8,106
136
High end GPUs will also vanish when the ROI disappears.

Actually, the very high end cards will be the last to go. They will be based on Nvidia's* professional line and compute cards (which command very high prices and margins). Low and mid-range GPUs will go away first, just because the margins will be too small to support the investment in development. All of this is IMHO, because if some disruptive technology comes to GPUs (in design, manufacturing or demand creation) then all bets are off.


* I used Nvidia here as AMD's GPU sales are tanking and will likely continue to do so unless some company takes the graphics division private and is willing to invest more heavily into GPU development.
 

Sonikku

Lifer
Jun 23, 2005
15,751
4,558
136
Yea screams BS to me as well. Microsoft would hurt itself by pissing off other hardware makers, some are still pissed they made the surface, and Intel would have antitrust issues.


Monopolies aren't a big deal in the US anymore.
 

StrangerGuy

Diamond Member
May 9, 2004
8,443
124
106
Be careful, its Geforce GTX not Geforce. YoY their revenue went up 50M$. And again, this is mainly due to AMD losing.

http://www.anandtech.com/show/9500/nvidia-fy-2016-q2-results
http://jonpeddie.com/press-releases/details/add-in-board-market-decreased-in-q215

Yeah, NV's Q2 2016 revenue only went up from $1103M to $1153M YoY despite 85% of revenue coming from GPUs while AMD went down from 38% to 18% dGPU marketshare in the same period, and NV's QoQ shipments dropped 12%. Every reason to suspect things aren't as rosy as as Nvidia would like us to believe things like god-knows-what-context of "Revenue for GeForce GPUs grew 51%".


Once again the context matters. iGPU users don't have to run games on Ultra setting, 720P screens dominates laptops where 2/3 of the PC market are laptops and massively popular PC games like Dota2 are tuned to the low end of the graphic spectrum. This is the segment which is putting a lot of hurt on dGPU sales and the same % performance increases with iGPUs brings much more substantial real world improvements compared to the same % increases on top-end GPUs.
 
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DrMrLordX

Lifer
Apr 27, 2000
21,797
11,143
136
This is the important part.

Right, it is indeed. If we take their Bulldozer-era level of performance/R&D as an indicator of future products, then AMD is basically a non-starter. All this buyout buzz seems to revolve around Keller and the idea that he has something better in mind than that.

No one forecasts negative cash flows ad infinitum when doing a valuation, otherwise the net result would be wealth destruction in the long run, which means it would be better to close the shop and sell all assets today before they lose any more value.

It seems readily apparent that AMD faces nothing but negative cash flow in their current situation. A cash infusion COULD change things, which is supposed to be what the Silver Lake deal was all about, assuming there's any truth to it.

Or maybe Zen will really be that good, and AMD will be able to sell enough units to get themselves back out of trouble (or attract an investor or three to connect the dots).

I don't think borrowing would be an issue for a new management team. The market is drowning with liquidity and even a junk debtor like AMD is actually improving its debt profile because of good conditions on the debt market, so whoever were to buy AMD wouldn't have issues financing it.

But think about it, this BoD has spent 3 years trying to turn the company around and failing, and this after betting the farm on the worst architecture of all times and missing every single growth trend on the market for the last decade. Those guys are consistently missing every single financial goal they establish for themselves, especially in the last 3 years. Do you think this clueless BoD can come forward and ask investors for even more money?

*shrugs* Depends on who the investor blames for the board's failures. If they blame people like Dirk Meyer and Rory Read then maybe they'll give Su the nod and invest. If they blame the hangers-on that are still there . . . no, they won't throw them any money.


Actually, the very high end cards will be the last to go. They will be based on Nvidia's* professional line and compute cards (which command very high prices and margins). Low and mid-range GPUs will go away first, just because the margins will be too small to support the investment in development. All of this is IMHO, because if some disruptive technology comes to GPUs (in design, manufacturing or demand creation) then all bets are off.

You could argue that the low-end cards are already on the way out. What are Nvidia and AMD selling to people wanting to pay less than $100 for a GPU? Previous-generation products. They aren't selling anything new in that category.


* I used Nvidia here as AMD's GPU sales are tanking and will likely continue to do so unless some company takes the graphics division private and is willing to invest more heavily into GPU development.

GPU development isn't AMD's problem. It's product perception (and, ultimately, marketing).
 
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ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
GPU development isn't AMD's problem. It's product perception (and, ultimately, marketing).

Wrong. Performance/watt is just one of these examples where AMD is horrible behind. Having to use 600mm2 dies to compete with 398mm2 shows exactly whats wrong.
 
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MongGrel

Lifer
Dec 3, 2013
38,751
3,068
121
nononononono

Its so the toaster can 3d Print the actual pop tart from scratch! ()

:biggrin:

Monopolies aren't a big deal in the US anymore.

Right, it is indeed. If we take their Bulldozer-era level of performance/R&D as an indicator of future products, then AMD is basically a non-starter. All this buyout buzz seems to revolve around Keller and the idea that he has something better in mind than that.

GPU development isn't AMD's problem. It's product perception (and, ultimately, marketing).

The whole term "perception" has become such a buzz word all over the place in over the last decade it really ticks me off a bit, no matter where it is used.

It usually mean's someone is talking out of their butt, and arguing from an invalid position, regardless of what the facts are.
 
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cytg111

Lifer
Mar 17, 2008
23,515
13,090
136
I was against vr completely before. But Facebook picked it up, porn is using it, the people are investing in it and I don't see it going away. The rift could sell zero units and we'd still see a new vr project announced.

I'm going to try 3d mods for dolphin emulator soon and see if that works for me but people will always be interested in things that will add more immersion. 3d feels gimmicky. Vr sounds amazing now after I've looked it more and more.

Copy that. while i've not tried the rift myself, watching vids of ppl's first reaction is often priceless, they'll stumble over or just stand there trying to maintain balance as if they'd downed a bottle of vodka and generally have the *wow* factor painted over their face once unplugged.. The immersion is definetly there, nothing at all like "3D cinematics", another ballgame alltogether.
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
And here comes DX-12 games and all those iGPUs (HD3000, HD4000, HD4600, HD6000) are becoming obsolete. And people with those CPUs (Sandy/Ivy/Haswell etc) will need a new DX-12 dGPU upgrade from 2016 and onward.

dGPUs will never die.
 
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