The 290/290X competed extremely well with Kepler. Even at the launch of the 780Ti it was only 10% faster than the 290X (for 25% more money) while the 780 was even with 290 at a 33% list price premium.Compared to the Fury cards vs the 1070/1080/TitanXP in 2016, I would say the 290/290x compete much better.
The only competitive issue that Hawaii had for gamers was that the cards were also extremely good at making people money not running games. I got my 290 for list right at launch and it was a stellar high end card, but getting a second for the same price was all but impossible for the next few months.