For example...the 9800 XT's are still selling near the price they debuted at I believe. I agree with hugo, it will be until the next-gen cards come out that you will see any significant changes. That is when there will be a significant decrease in the demand for those high-end cards. Right now, say if everybody stopped dropping half a g for those high-end cards, then ATI and nVidia would have to lower the prices, but that would never happen...