Ok... there are like 91.49% of the Hollywood videos that DO NOT participate in the 99 cent rental promotion. Of the ones that do about 65.10% of them only participate on the "99 cent 5 day rental" for their old movies. For the lucky few there are Hollywood videos that are always running the .99 cent promotion on all their DVDs and VHS. They run with "Guarantee In Stock" too.
You just have to look around. For instance, there are 2 Hollywood videos which are about 1.5 miles away from each other. One charges the regular fee ($3.78) while the other charges 99 cents. They target the same audience, they have the same movies, with the same amount of titles. 2 different strategies for making money.