Honda tries to regain its stride with upgraded Civic

dud

Diamond Member
Feb 18, 2001
7,635
73
91
http://news.yahoo.com/honda-tries-regain-stride-upgraded-civic-234719661--finance.html


" Honda Motor Co introduced its redesigned Civic sedan only a year-and-a-half after a major model change of the best-selling compact car in the United States.

Even Honda admits that the 2012 Civic, introduced in the spring of 2011, missed the mark. For a company that prides itself on rock-solid reliability, it was a shock last summer when influential Consumer Reports ranked the Civic dead last in a field of 12 compact sedans it tested.

Sales of the new Civic, a 2013 model, will start this week and the refreshed car was shown off on Thursday at the LA Auto Show.

Honda produced a Civic that is upgraded inside and out, featuring a sleeker look, better quality interiors and improved steering feel and a rear view camera that comes standard, said John Mendel, executive vice president of sales for American Honda.

Mendel said that Honda has no plans to compensate owners of the 2012 Civic, and that he has only heard from a few customers upset that they bought a car that was upgraded so soon.

He said he would equate it to the owner of a year-and-a-half-old Apple IPod when Apple comes out with a new version." (the article continues)


Surprised that Honda was able to turn around a redesign so quickly an I can only guess how expensive it was to re-tool. The 2012 model isn't a terrible car ... its just blah. It must suck to own one though ... owners paid for a great car but got one that (for the most part) is an aberration and will not be compensated.
 

SandEagle

Lifer
Aug 4, 2007
16,813
13
0
the 2012 reminded me of a neon for some reason. 2013 doesnt look as bland, but still not feeling it
 

RagingBITCH

Lifer
Sep 27, 2003
17,619
2
76
Interested to see how it sells. Getting pummeled by the critics probably isn't a good thing, even though YoY sales were higher.
 

jtvang125

Diamond Member
Nov 10, 2004
5,399
51
91
I bet the new Kias are stealing a lot of their sales. I'm seeing a lot more Kias these days and I'm not surprise. They're actually good looking cars now compared to the overly bland corolla and civic.
 

superccs

Senior member
Dec 29, 2004
999
0
0
If those schmucks test rode that car and liked it enough to buy one, then they deserve to eat the filth they chose to wallow in.
 

waggy

No Lifer
Dec 14, 2000
68,145
10
81
i think a big problem was people are so brainwashed that they think since it says "honda" its amazing.

it's really bad with used honda's. the fuckers are expensive and aren't much better then other used cars.

This situation is not a surprise. Honda has been riding on its name for a while now.
 

CraigRT

Lifer
Jun 16, 2000
31,440
5
0
I hope it's a lot better, they are capable of making exceptional cars, the new Accord is a great step forward as well.
 

Gunbuster

Diamond Member
Oct 9, 1999
6,852
23
81
The bizzar battlestar galatica dash lives on yet the rest of it is still bland as hell. I just don't understand their styling.
 

Ferzerp

Diamond Member
Oct 12, 1999
6,438
107
106
They should just start pre-installing oversized exhausts, go-fast stickers, etc to appeal more to their core market...
 

bigrash

Lifer
Feb 20, 2001
17,653
28
91
I bet the new Kias are stealing a lot of their sales. I'm seeing a lot more Kias these days and I'm not surprise. They're actually good looking cars now compared to the overly bland corolla and civic.

I don't know if I'd buy a Kia, but I was surprised at how good the new ones look.
 

CraigRT

Lifer
Jun 16, 2000
31,440
5
0
They should just start pre-installing oversized exhausts, go-fast stickers, etc to appeal more to their core market...

That is definitely not their core market.
It is so rare to see an 8th gen Civic done up at all, (except maybe Si)
The Fast and Furious shit died off years ago around here.
I have a Civic, and I use it as a commuter, for which is does a great job. (It is bone stock minus a navigation unit)
 

Ferzerp

Diamond Member
Oct 12, 1999
6,438
107
106
That is definitely not their core market.
It is so rare to see an 8th gen Civic done up at all, (except maybe Si)
The Fast and Furious shit died off years ago around here.
I have a Civic, and I use it as a commuter, for which is does a great job. (It is bone stock minus a navigation unit)


Perhaps they could age them first to get the proper patina on it for that authentic look?
 

Gunbuster

Diamond Member
Oct 9, 1999
6,852
23
81
Does Honda still offer the terrible gold badging option that is ever so popular with people how can I say... new to living in america.
 

CraigRT

Lifer
Jun 16, 2000
31,440
5
0
Does Honda still offer the terrible gold badging option that is ever so popular with people how can I say... new to living in america.

Haha. I have not seen that shit in years.
Nissan did it as well... I remember seeing a few on 4th gen Maxima's
 

ElFenix

Elite Member
Super Moderator
Mar 20, 2000
102,425
8,388
126
Does Honda still offer the terrible gold badging option that is ever so popular with people how can I say... new to living in america.

gold packages were available on practically everything in the late 90s and early 00s.

terrible.
 

dbk

Lifer
Apr 23, 2004
17,694
10
81
I loved that gold option on acuras.. black or white TL/RL/MDX with gold badging.. nice!
 

thomsbrain

Lifer
Dec 4, 2001
18,148
1
0
The 2012 was the top selling car in its class, but I'm glad they took the critical response seriously. The new Accord is excellent, according to Car and Driver.
 

sygyzy

Lifer
Oct 21, 2000
14,001
4
76
I didn't realize the 2012 Civic was a "failure." How can they produce one of the most popular compact cars year after year and then all of a sudden mess up? That's like the Accord or Camry not doing well.
 
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