If this is the reader I'm thinking of, this deal is not limited to the auction sites anyway. If you want to buy one outright, Overstock.com has them new for just slightly more, if you add a little extra and use the widely available $15 off $50 coupon. Justdeals.com has them in refurb for about $30 and you don't have to win it at auction. (Justdeals also runs them on egay, where sometimes they sell for less; I got one there, from them for $20.) Quite a nice unit for the price, by the way, no matter where you get it. It takes compactflash, smartmedia, and PCMCIA cards, USB input. Nice to have everything in one reader. Sold for over $50 originally. I had one for my home computer and liked it so much I bought a second one for my office.