Just got mine in - A couple of observations:
1. It is absolutly not a brand name, but hey, what did you expect?
2. It works.
3. Hey, it works!!!
I also picked up the LED flashlight - ($9.99), damn it's bright!! The construction actually suprised me - it's not a Mag light, but....
The cordless spotlight is also fairly nice - don't think you get the 'full' 1.5 million (not as bright as the coleman it looks like), but it will light up the side of a house quite well...
The $3.49 led keychain is nice - plastic, but not too flimsy. (got that instead of the $1.49 because it has both temporary on (push) and locked on)
Hope it helps!!!
(remember, they charge a minimum $6.00 for S/H, so order a few things to make it better)