I wouldn't consider this hot, and this sums up why;
<<And here is the problem with the 4700Z. Yes, the images are big, printed at 300 dpi they'd come out 8" x 6" which is big. But going by what I've found and the test images below show this image would be no better (and in some cases worse) than the identical shot taken with a 2.1 megapixel camera interpolated in a standard manner using something like PhotoShop (bicubic interpolation) or other interpolation algorithms.
Not only that but the 4700Z actually performed worse than my standard test camera, a Nikon Coolpix 950 and significantly worse than a 3.3 megapixel Canon S20. Going by the pixel count labels on the front of the camera your average consumer would indeed be confused. UPDATE: I've had it confirmed by Fuji UK that models in the UK will not have the 4.3 label on the front of the camera and that there will be full clarification (as much as is possible) of how the camera generates 4.3 megapixel images from the 2.4 megapixel CCD (thanks to Fuji UK for that).>>
-http://www.dpreview.com/reviews/fuji4700z/page10.asp