Nice and deceptive of them to make the package look very suspiciously like a Henckels' knife set.
For the price, it's probably worth every penny.
BTW, if anyone hesitates about dropping some decent money ($50-100) on a really nice chef's knife from Germany (H., or Wusthof) or France (Sabatier), DO NOT HESITATE. Really good kitchen knives are awesome and make a tremendous difference. While you can get away with just a really good 6-8" chef's knife (mine is Henckels), I'd also suggest a serrated vegetable knife (5 Star series is fantastic -- $70 for one of those though!).
Happy cooking.