Among graphic professionals ans professional photographers, a high percentage of those are using Epson printers for printing from digital images. This printer can do borderless 4x6. If you are using a 2 or 3 Mb digital pictures and use the high quality compressed setting, your picture will look better than those from most non professional photo labs. This machine uses the same ink jet technology as the more expensive model. Don't not let the dpi number fools you. Most review I read says that there is no difference in image when you are using the 1,440 dpi vs. the 2,880 dpi on this printer. I can attest to it once I use the same settings to print out numbers of same picture to pass around. The higher dpi setting actually makes the print very saturated. This printer can print panorama up to 44" long. Of course you have to have a 20 Mb file to have acceptable quality.
This is the best printer for the value. Epson is coming out with new 2,880 x 1,440 dpi printers after Christmas. These newer models will have better features, not necessary better quality with the same setting.
Also, if you are using Epson printer, try to use Epson paper only. There is no generic cartridge for this printer. The average $19 cartridge print about 40-60 4x6s with 1,440 x 720 setting. Epson paper is less expensive than HP paper but more than Kodak. At first I did not believe it. Not until I read a very scientific article from a lab describing the technology of ink chararteristics on different papers. It also says that the worse combination is using HP paper on Epson printer and vice versa since inks by HP reacts differently to papers by Epson.
I have several printers. This one is used just for photographs only becasue of the cost of ink. I also use an older inkjet printer that accepts generic ink to print other then photos. This works well for me.
Epson is coming out with features to make printing CD labels and from the camera etc easier.
Last of all, Epson has proposed a system to ensure the camera color profile match the output profile. If this is true, this will improve the color. Already majority of camera manufacturers are signing up.
Kodak, Canon and HP makes great color printers. Just like Nikon during the SLR period, they are the trendsetters. All these companies make great high end printers. This Epson 780 may be all you need for the next few years.