Doesn't seem all that great to me, in fact it seems downright cold when you think about the details... since its $9.99 shipping for UPS ground... thats a total of $59+$10=$69. Crucial
www.crucial.com is running free 2nd day air shipping, so for the same thing on a guarunteed name brand you pay $71.39 WITH free FAST shipping (my buddy ordered crucial just a couple days ago, even though he missed the supposed deadline for sending the packout out on that day by like an hour, he freaking got it the VERY NEXT DAY even though it was supposed to be 2nd day air shipping!!). You might as well hit pricewatch if you don't care about brand and want generic stuff, they go down to about $50 for the same thing.
Plus, if you are looking for hot deal on memory, you can still get the Circuit City 256 meg DDR centron with hynix chips for $40, as detailed in this thread:
http://forums.anandtech.com/messageview.cfm?catid=40&threadid=694973 as mentioned on the second page, you just gotta tell the store rep to special order the stuff, lots still availible if you do it that way.