- Nov 10, 2003
- 17,999
- 1,396
- 126
I know a lot of you love Amazon and do a lot of business there but this story (if it is true) is unsettling.
and he is not the only one. Big companies have similar problems too.
https://www.yahoo.com/news/m/48613b93-2a28-3fd5-94f7-9adc4a254cd1/how-amazon-counterfeits-put.html
Until now, Forearm Forklift has been forced to self-police the site and take action to get unauthorized listings removed. See an infringer? Send a cease-and-desist letter. Suspicious of a counterfeit? Buy it, and prove to Amazon through a formal complaint that the listing should be taken down.
Repeat, repeat, repeat. And pray it works.
On the second floor of Forearm Forklift's warehouse, Lopreiato opens a closet filled floor-to-ceiling with cardboard boxes from Amazon purchases. Inside each, supposedly, is a version of his product.
There's no subtlety. The packaging includes not only his name and label but images of his family members and co-workers moving washing machines, armoires and exercise equipment. Open a box and find orange straps that are either too thin, too short, have loose stitching or are made of entirely different and weaker material.
Lopreiato said he's submitted more than 100 cease-and-desist letters to third-party sellers and takedown notices to Amazon. But go to Amazon today, and infringers are easy to spot. One listing for furniture moving straps contains an image that looks like a couple of seat belts. Among the attached photos is one of Mark's wife moving a mattress.
In a July 2015 e-mail to Amazon's patent team, Marty Proops, an Amazon marketplace expert who previously worked with Forearm Forklift on its account, said he and Lopreiato had identified 53 separate sellers offering infringing products over the past year.
Buyers who assume they're getting the real thing are dismayed when the product can't possibly help them move a 300-pound refrigerator. Thus, Forearm Forklift has one-star reviews from customers calling it a "cheap knockoff (don't purchase)" and "very obvious counterfeit."
"That posts on our offer page on Amazon so a lot of people think we're offering fakes," Lopreiato said.
and he is not the only one. Big companies have similar problems too.
Amazon's obsessive focus on pleasing consumers with discounts and service has come at the expense of brands like Forearm Forklift. In trying to provide the lowest-cost option for virtually every product on the planet, the company opened the doors to merchants from across the globe with little respect for intellectual property, despite an anti-counterfeiting policy that prohibits the sale of inauthentic items.
That's enabled manufacturers largely from China to take advantage of cheaper production and labor costs to compete on the Amazon market.
Some big brands have voiced their concerns.
Birkenstock said in July that it's no longer authorizing sales on Amazon starting in 2017. Last week Apple (NASDAQ: AAPL) sued a distributor named Mobile Star for selling counterfeit power adapters and charging cables on the site, claiming the products "pose an immediate threat to consumer safety."
https://www.yahoo.com/news/m/48613b93-2a28-3fd5-94f7-9adc4a254cd1/how-amazon-counterfeits-put.html