So if you don't need desktop apps... why would you pay extra for a Surface, then? This underscores the point, I think. The likelihood that you want both touch-native apps and desktop apps on the same device is fairly small. And there's a certain irony to Windows, the one-time champ in software selection, not having nearly as many touch-native apps as its rivals.
And "no one" sees it as a hybrid? Evidence, please. If you see the Surface Pro 3 as either all-laptop or all-tablet... well, that's a spectacular waste of money, because you can get better single-purpose devices in either category. The device's main advantage is its flexibility; if you didn't buy it for that, what did you buy it for?
You're doing it yourself with that one post by discounting the touch apps. Makes me wonder how you can't see that. You also over-generalized what I said to make your point.
What I said: for tablet consumption, there are tablet apps. With a full-blown desktop environment to fall back on. Netflix, Hulu Plus, Pandora, Plex, Angry Birds, etc.
Let's not forget that Netflix quality is better through the app than over the web, for one. HD availability differs between app and web services, regardless of device. And it's not in favor of the web services.
Evidence? All reviews of the device. Laptop review against laptops, followed by tablet review against tablets. One paragraph about it "sucks" at both, and a weirdly high score for such a conclusion.
You make the assumption that everyone sees it as a hybrid device. Seeing it that way and treating it that way are two very different things. No one treats it as a hybrid. See all reviews again, if you want to contest that. And your own comment where you feel like one method of using the device is discounted by the existence of the other.
Lap-ability is the prime example of that. Just treat it like a freaking tablet if the laptop in lap (something I NEVER do myself) is too awkward for you.
Everyone tries to force "productivity" out of an iPad and make excuses and buy accessories, but it's hypocritical that the Surface Pro isn't given the same kinds of passes.
The only reasons I see for the iPad still doing well are consumer branding (iPads are imprinted) and pricing.