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from AE website:
Best Value Guarantee
Getting the best value on your purchases is easy. Best Value Guarantee ensures that you pay the lowest price available on covered items purchased entirely with an eligible American Express Card. If, within 60 days, you find an identical item to the one you just purchased with the Card advertised in print at a lower price than you originally paid, American Express will reimburse the difference in price to you, up to $250 per item.
Simply call 1-800-557-8317 for additional questions or to initiate your request for a refund. You will then be asked to send us the printed dated advertisement, your American Express record of charge, and the store receipt within 90 days of your purchase. We will gladly honor your request for a refund on a savings of $10 or more. Refunds are limited to up to $250 per item and up to $1,000 annually per Card Account.