The actual velocity of the individual electrons as they travel down a wire is on the order of 1 millimeter/sec...this slow drift velocity is the result of the numerous collisions that occur between the electrons and the atoms of the metal. Because of these collisions, an electron will travel in a "zigzag" path in the wire, changing direction each time it encounters an atom. But because of the voltage present, the "average" speed will be in the direction of the voltage, albeit very slowly.
The speed of an electric pulse is obviously much faster, and is the result of the voltage being applied down the wire. Thus, when you flip a switch on a light, the electric pulse travels on the order of 1/3 the speed of light, depending on the wire's resistance.