If this is a hardware problem, it can be a little more complex than just bad memory. A faulty motherboard and/or power supply can cause the memory to act up. Try checking the capacitors on both of those devices, the PSU and mobo. The tops should be flat, not dome-shaped, and look for brownish or rust colored material on or in the area of the capacitor. BTW is this a used PSU or a brand new one? If it is new you may void the warranty by opening it.
Gizbug, I say all this from experience, about a year ago I had bad caps on BOTH my PSU and mobo. Almost every BSOD was memory related: page fault in non-paged area, your IRQL BSOD, and some others. Every time I got a BSOD it would reference a different file / driver. I too would occasionally test my memory with memtest, most of the time it checked out perfectly fine. The funny thing that caught my attention, you just mentioned you played WoW earlier for 3 hours with no problems. I could go a month with no problems at all, and then one day or maybe a whole week, I would get BSODs so often my computer was useless.