... talking about the bachelor's degree in general doesn't make a whole lot of sense, because its financial payoff is heavily affected by what that degree is in and which college it is from.
... it's clear: "It does matter what you major in."
And the differences are striking: For workers whose highest degree is a bachelor's, median incomes ranged from $29,000 for counseling-psychology majors to $120,000 for petroleum-engineering majors. The data also revealed earnings differences within groups of similar majors. Within the category of business majors, for instance, business-economics majors had the highest median pay, $75,000...
Counseling psychology was the only major for which bachelor's-degree recipients had lower median earnings than high-school graduates.
... college is becoming more and more linked to occupation. "The image higher education carries of itself as a large liberal-arts institution where everyone sits on the lawn and reads Shakespeare," he says, "hasn't been true since the 70s."