I really enjoyed my first cigarrette(that I actually inhaled). There was some coughing, but the flavour and "high" was quite pleasant. After that though other cigarrettes were never the same as that first one.
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That said, get him to do something else. Cigarrettes are extremely addictive and smoking just one can cause addiction. After the first smoke there is hardly any pleasure(assuming pleasure has been acheived) in smoking, you end up smoking just to avoid the craving and not because it's pleasant.
Smoke some pot, drink some beer, or (best idea) go bungy jumping instead.