The most interesting part:
<< Reverend
Video card reviews on the Web evidently are very important to a company like 3dfx (or NVIDIA, ATI, etc. for the matter) - what's your personal opinion on the general quality of such reviews? Would you approach reviewing video cards differently if you were a reviewer? How so? On a related note, would you care to comment on this little rant of mine, which is essentially about me approaching reviewing video cards with the primary concern/emphasis on games instead of the hardware?
I am disappointed by the quality of journalism, including reviews, on the Web. The Web is great in that it allows everyone to be heard and communicate with each other - the ultimate free speech medium. But one of the problems it creates is that everyone can become an "instant journalist", resulting in a tremendous amount of misinformation and sensationalism. Unfortunately, it seems that sensationalism sells and that truthfulness of information is often judged by how often it's repeated and linked to, rather than its contents. Thus, misinformation that is sensational has a tendency to become credible. The root problem is that there is no quality control.
Getting back to video card reviews, I don't mind our products getting bad reviews when the review is done fairly and objectively and diligently. However, there are many reviews that are just shoddy journalism. They are not diligent in their investigation, they are biased in their views, and they don't attempt to show both sides of the story. My favorite example is that when we get beat by 3 fps (frames/second) we "get our clock cleaned", but when we lead by 3 fps in another benchmark, we "just barely beat" the competition. It's not so much the data that is inaccurate as the spin that is put on the data. We also go through great pains to request that reviewers benchmark certain modes that we feel are representative of actual game play - for example high-resolution with FSAA (full-scene-anti-aliasing) enabled, e.g. 1024x768 or 1280x1024. Yet many review still focus on 640x480 without FSAA. In general, I am very disappointed by how many reviews ignore FSAA or ignore the different types of FSAA. Even if a reviewer doesn't value FSAA himself/herself, they have a duty to report FSAA results to readers who do value FSAA, and trust me, there are many out there.
The primary job of a 3d video card in terms of 3d is to run games. Therefore, I think your emphasis on games is warranted. For example, instead of being concerned about whether a card supports a particular feature or not, e.g. hardware T&L, just review the games. The final result should be judged by the overall user experience, not whether a function is performed in hardware or software. If software can perform a function faster than hardware, more power to it! In addition, some reviews focus only on one game or one benchmark, which isn't very thorough. It wouldn't be bad if this was pointed out in the review, but most times this is simply ignored and conclusions are drawn based on a fairly poor sampling of data. Driver and card stability, image quality, and smoothness of game play should also be taken into account. As you state, the overall experience is what matters, individual game benchmarks are just one part of that. >>
He DOES have a point.