Well should the manufacturer/marketer of a line of Afro-centric hair care products be forced to hire a white as their regional salesmen? That would go over real well. haha
They may want a female regional sales manager because more companies are finding that women make killer sales managers, or because they believe their clients will be more responsive/receptive to a female than a male, or they may need to fill some 'affirmative action' quota to make some local feminist group happy, but I doubt they seek a women because they want to pay her less. Women make less because they do things like take 12 weeks off for maternity leave, and it is certainly reasonable to pay a premium for personnel who can be relied upon.
Imagine a female sales representative for an autoparts or tools distributor. Heavily male dominated industry at both ends. The sales person who will be best received is the one who can come in and talk about golf, basketball, football, drag racing, NASCAR, the new Snap-On pin-up calender, and of course, automotive parts/tools/supplies/service.
I know one woman who could do that, she's a police officer who drag races on the week ends. By comparison, I know 100 guys who could do that. To be honest, the woman would probably lose accounts to competitors who have male salesmen, because their clients are more receptive to men no matter how well a woman can talk about football or AC service port fittings. Companies should not be FORCED to lose business so we can all feel warm and fuzzy about diversity. They should be allowed to go with what gets results, whatever that may be.
If we just want to feel warm and fuzzy about diversity, then I assert my affirmative action status to break-in to the afrocentric hair care industry, since I'm fairly certain the penetrance of white males hawking Jerry Curl to afrocentric salons is around a whopping zero percent, and that is extremely disproportionate to our representation in society.
And no, you can't fire me because the arrangement turns out to be a major flop, since the goal is to feel warm and fuzzy about diversity, not allowing companies to go with what gets results, even if it is detrimental to the company's business.