You miss the point.
They aren't in a winning position is exactly what I mean.
When the 290x launched, it was screwed over by miners. Miners buying the 290x is only SALES. It doesn't remotely help AMD's long term position. 290x/290s being out of stock meant that actual gamers couldn't purchase these cards. So they purchased their GTX alternatives.
That's ONE way the 290x/290s lost a MAJOR amount of sales.
Now the AIB cards come out, but it's too late, people already purchased Nvidia cards.
Why wait for AMD cards to come down in price and for the nicer AIB cards to come out when NVidia already has cards out?
Then the card goes up against the GTX 970/980. Great, it holds up in performance I guess.
But well, now the GTX 970/980 are the NEW products. New sells. Not only that, they both OC GREAT. OCing sells to gamers and enthusiasts. Not only that, they're lower power consumption than those super hot running R9 290s (Thank AMD's reference cooler for that) and they were benched vs those.
That is setting yourself up to be in a losing position. That isn't to do with sales, it's straight up TIMING. You have to time your products correctly, and ensure GAMERS get them as you want those gamers to become life long customers, something AMD was unable to do due to miners.
You just can't help but think the market is against AMD. It's not the market that's against AMD, AMD just doesn't launch products in a fashion that allows it to capture large amounts of market share and that's the bottom line.
I'm speaking from a position of a HD7950 owner who recommended the R9 290 the whole time.
It was a good buy at many points, but even as a consumer, an extra $50 is nothing to me. If I was a pure gamer, why not just to have the latest card? I'm not a gamer, my gaming purchases are very carefully picked to hit specific performance targets for a specific number of games I plan on playing during that time period, and so I really don't apply.
The fact that you think the GTX 980 is beat above and below just proves that you really don't follow the market and will blindly recommend AMD products without considering what price points the Nvidia competitors may hit.
Lol at recommending Fury against the GTX 980, but yet you'd have recommended the 290x over the GTX 980. But hey, if you can't see your own hypocrisy that's great. I'll enjoy both vendors, because I really don't care.