I guess I'm also tired of the ridiculous amount of segmentation on Intel's side.
The AMD approach of auto-overclocking, with base frequencies at only 10% below that, an appropriate cooler supplied for the relatively accurately rated TDP, and a clear statement that you could achieve more with better cooling, is just more honest altogether. It is simple marketing.
Instead, we get listed specs that are actually above the minimum than you could expect if you only ever followed the TDP rating that they supply.
IMO, its not honest to list an ACT that is not achievable except if you go beyond the specs they list for TDP, especially if that ACT isn't just an instantaneous spike that is only momentary. There should be a lower time limit for how long a CPU can be at its rated ACT in order for that ACT to be legally marketable. If a CPU cannot sustain its listed ACT, when combined with a cooler that matches the rated TDP of the CPU, for a given amount of time (insert an appropriate number of your choice here, then they should be forced to lower the ACT that is listed until it does sustain it for that given time period. Sure, you can get still get spikes above the listings, but as a mimimum they should be sustainable for the given time period.