That motherboard is configured correctly, just that you need a motherboard that isn't configured correctly to get the 9900k to work at its best.
For clarity, the 9900k has a rated TDP of 95w, and the motherboards that are configured to operate properly are running at 4.2GHz ACT, not the 4.7GHz that gets mentioned elsewhere.
To get that 4.7GHz ACT you need an improperly configured motherboard, and a cooler that is well above the rated TDP.
But it's OK, stock doesn't mean stock anymore, so benchmarks can't ever be trusted again.
Edit: it still beats a 2700x when configured correctly, but not to the extent that it's worth the extra £200 or so, or *cough* the extra £100 on a cooler.
It's a design choice aimed at punking those that have more money than brains