IDC: Only 500K Ultrabooks Sold So Far

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Abwx

Lifer
Apr 2, 2011
11,172
3,869
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Intel's graphics aren't a problem unless you're looking to do gaming or some serious video/graphics work in which case, the Surface doesn't make sense to begin with.

Everybody was thinking the same a few years ago with already
crappy IGPs.....

Most laptops are renewed because of bad graphics , that are
obsolete long before the Cpus.
 

thescreensavers

Diamond Member
Aug 3, 2005
9,930
2
81
Most PC laptop buyers aren't interested in them to begin since for them the overriding factor is cost, cost and cost. The rest would be far more likely to find the MBAs a better (subjective) value for money.

This totally.

While working for bestbuy most of my sales were on laptops 700 or less. If they wanted to spend more they were there for an apple laptop.
 

Phynaz

Lifer
Mar 13, 2006
10,140
819
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Paul S. Otellini said:
First half shipments on Ultrabooks were essentially right on our expectation set over six months ago.

Oh well, so much for the OP's post.

I wonder if IDC will come out with a report on how often they put their foot in their mouth.
 
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iiiankiii

Senior member
Apr 4, 2008
759
47
91
Although Ultrabooks are nice, I think they are a bit overpriced and are extremely hard to upgrade parts yourself.
 

cbn

Lifer
Mar 27, 2009
12,968
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The other problem I see is that it's trying to bully itself into a space that doesn't exist. It's a "hybrid device" that's supposed to be a tablet and a laptop. Unlike regular tablets which fill a void between a smartphone and a laptop and serve a practical purpose (though you can argue about the practicality aspect here as well considering Ultrabooks and their size), a "hybrid device" tries to be a tablet and a laptop and fill a space in the market that I don't see really existing.

Yes, Intel has a ways to go yet.

Anand did mention in the article that Ivy bridge W700 Tablet didn't have keyboard (lap) dock. As you can see from the quote he suspects the device would be too top heavy.

The W700 doesn't have the optional keyboard dock of the W510, likely because it would be too top heavy.
Read more at http://www.anandtech.com/show/5968/acers-iconia-w700-tablet-windows-8#RDh4HxPKefQ87QtR.99


He also mentions the 22nm chip made for a thick tablet.

The W700 is admittedly thicker than I'd like. It's comfortable to hold but you can't one-hand it for long and it's best used when propped up against something like your leg or the edge of a table. Haswell should help thin things out - and 14nm Broadwell will put the issue to rest entirely.
Read more at http://www.anandtech.com/show/5968/acers-iconia-w700-tablet-windows-8#VOyjuAJSkThqTcyw.99

But based on what Anand said I feel there is hope.
 
Aug 11, 2008
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intel's graphics suck in all areas from drivers to software to performance and image quality. Last in all categories, to me that's a serious problem, just like it was for every other generation in 30 years. And what if an unsuspecting consumer picks up one of these and hooks it up to their 1080p TV expecting some decent gaming. I know there are some here who would say, 'who cares about the consumers as long as intel is making a nice profit'.

Seriously??? Who is going to buy an ultra book and expect to do 1080p gaming on it?? That is not what it is intended for. My problems with an ultrabook are not the intel graphics, but the fact that you can get a much cheaper laptop that will perform all the same functions, (except in a larger, heavier package) for a lot less money.
 

cbn

Lifer
Mar 27, 2009
12,968
221
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The throttling isn't necessarily due to the heat issues, though it can be but that's based on the manufacturer's HSF. The throttling is due to the TDP constraints the chip is under. If you're paying for $300 for a chip you'd expect that chip to provide $300 worth of performance, otherwise why not opt to buy an i3 or an i5? The Turbos in the 35W chips and the 17W ULVs (and LVs) act differently. The Turbo in a 35W chip can give you a consistent boost in clock speeds whereas the 17W ULVs will give you sporadic performance and persistent throttling. This has to do with the chip being too fat to fit into the 17W TDP.

How do you feel about the cTDP feature on Haswell?
 

piesquared

Golden Member
Oct 16, 2006
1,651
473
136
Seriously??? Who is going to buy an ultra book and expect to do 1080p gaming on it?? That is not what it is intended for. My problems with an ultrabook are not the intel graphics, but the fact that you can get a much cheaper laptop that will perform all the same functions, (except in a larger, heavier package) for a lot less money.

Many will and do. Of course consumers are going to plug their device into their TV, they do it all the time. The big problem is that the vast majority won't know that it isn't able to with any degree of satisfaction. For the Ultrathin form factor, Trinity offers consumers a much more enjoyable experience; best battery life, best gaming hands down, and enough computational power in that form factor than anyone would need. Along with GPU acclerated applications, there's plenty of horsepower with outstanding battery life. intel's gpu's are anemic for anything but drawing jagged lines on the screen.
 

cbn

Lifer
Mar 27, 2009
12,968
221
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The hardware just doesn't suit the form factor. And because of the thin nature you develop persistent problems that plague almost every manufacturer -

- poor keyboard layout and feedback due to how shallow the keys have to be.

Maybe this is a good reason to have future Intel core series cpu tablets with optional Keyboard/lapdocks?

Rather than having basically the same keyboard (and roughly the same battery size within the keyboard) on each device.....More modular options would be available to suit personal tastes.

- battery life, even while sporting a 17W TDP chip, isn't impressive due to the size limitation on the battery. Considering most processors at 35W mostly idle and they have larger batteries as well, you actually get better battery life with modern notebooks than you do with ultrabooks.

Yep, see the point I made above. (Being able to choose the size of lapdock (with battery) should help immensely with choice.)

- Though the i5s and i7s have turbo boost, they can't keep it up for more than a fraction of a second due to TDP constraints and constantly throttle.
- the throttling issue doesn't just plague the CPU end but also the IGP, causing some severe stuttering in games (if you can even manage to play them at acceptable frame rates).

I want to find out about improvements made in this area also.

- There are no weight restrictions on ultrabooks. They stretch from 2lbs to 5lbs. I'm not sure how a 5lb "Ultrabook" is more portable than a regular laptop.

Another good reason to have Tablet modular designs.

- Plain ol' laptops can reach the same weight as ultrabooks and they're much cheaper.

Agreed. The price needs to drop and the OEM partners need to make reasonable profits.

- Soldering in of RAM and gluing in of batteries... What the hell?

Eventually Intel will probably try to integrate the RAM on package....but (as far as the current situation goes) you make some great arguments on why I should avoid soldered in ram. I will look for more information on this in the future. Hopefully these durability concerns get fixed acceptably.

- The jet engine fan. The slim design coupled with a slim intake/exhaust means that most ultrabooks have fans that are more audible than your regular laptop.

Maybe a Tablet could have better airflow? I also think some type of modular cooling interface needs to be developed.

- Price, and this is the worst of the bunch. Right now, Intel and the manufacturers are selling ultrabooks as fashion accessories rather than as an ultraportable PC. If somebody wants to buy a fashion accessory they'd be buying Apple anyway. This needs to change and fast. Intel charges too much for the processors and Ultrabook designers, even at the current prices, are operating at sub 7% margins. As a result, Intel isn't selling anywhere near as many as they thought they would and the manufacturers aren't making any money off of them due to poor sales and low margins.

Ultrabooks need a serious makeover.

http://forums.anandtech.com/showthread.php?t=2257914
 

intangir

Member
Jun 13, 2005
113
0
76
Aug 11, 2008
10,451
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Many will and do. Of course consumers are going to plug their device into their TV, they do it all the time. The big problem is that the vast majority won't know that it isn't able to with any degree of satisfaction. For the Ultrathin form factor, Trinity offers consumers a much more enjoyable experience; best battery life, best gaming hands down, and enough computational power in that form factor than anyone would need. Along with GPU acclerated applications, there's plenty of horsepower with outstanding battery life. intel's gpu's are anemic for anything but drawing jagged lines on the screen.

Do you have any reliable data to back up these claims? If so how about a link.
 

dastral

Member
May 22, 2012
67
0
0
Maximizing their revenue is their job. That's why they are a for-profit company.

I don't mind Intel making gazillions i mean, that's what they are supposed to do...
I do mind them trying to shove down our throats a "new super hyper magnificient thin ultra fast Macbook AirClone" to sell their CPU at double their value.
 

CHADBOGA

Platinum Member
Mar 31, 2009
2,135
832
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I don't mind Intel making gazillions i mean, that's what they are supposed to do...
I do mind them trying to shove down our throats a "new super hyper magnificient thin ultra fast Macbook AirClone" to sell their CPU at double their value.
How are they shoving it down your throat?

They haven't stopped selling non-ultrabook laptops.

Your post makes no sense whatsoever.
 

pelov

Diamond Member
Dec 6, 2011
3,510
6
0
I didn't recall "not touch-based" being part of the definition of an Ultrabook.

http://www.tomshardware.com/news/intel-q22012-ultrabook-ivy-bridge,16336.html



Dear Intel,
Windows 8 will flop.

Sincerely,
Pretty much everyone.

Computer Bottleneck, you can't operate on Apple margins because other PC makers aren't Apple. Apple is able to control the hardware and software with an iron fist because they control the entire environment. It's all Apple or no Apple; that's how they work. When you're the only manufacturer who offers that (i)OS with those applications and that logo then you can charge what you want so long as you give off the perception that it's somehow better.

Not surprisingly, Apple doesn't sell their stuff by the merits of their hardware but by slick marketing. You can buy a better SSD and put it into a laptop, better RAM and even a better screen. You can tweak your hardware on your laptop as you see fit and you'll have a laptop that's better than a more expensive MacBook. You don't get these choices with Apple. They glue down their batteries and solder anything they possibly can to get you to spend more upfront on hardware with skyrocket margins. This wouldn't work with an Acer, Asus or Samsung. These companies aren't "sexy" and don't have the same appeal as does Apple and they can't control the hardware and software like Apple does. They've got no chance in operating in margins anywhere close to Apple.

If by copying the MacBook Air design is the approach Intel and the manufacturers wish to take then they'll only be seen as cheap knockoffs. If you price this cheap knockoff too close to an actual Macbook Air then people won't pay for it. Of course, prices won't come down until the price of the hardware comes down and that includes the ULV Intel chips as well. Current prices of the ULV processors are way too high considering they don't even fit within their TDP. $200-$300 for the processor on a device that should range from $500-$700 is far too much (if you price any higher you run into Apple territory). Considering the manufacturers are operating on sub-7% margins, something needs to change and fast. Either they have to charge more (which means competing with Apple) or the hardware drops in price and gives them a little wiggle room.

Also, no, the tablet form won't help with heat dissipation at all. It will only make airflow worse.

eDRAM should come with Haswell, iirc.

I wouldn't buy an Intel ULV processor in a tablet or "hybrid device." Considering you're getting wonky performance due to wonky clock speeds in ULV's at the Ultrabook level, I don't see a 22nm Ivy chip doing that well in a tablet unless it's way underclocked, in which case if you're dragging down the performance so much to get it to fit you might as well buy ARM
 

gramboh

Platinum Member
May 3, 2003
2,207
0
0
Ive got a MacBook Air (my first ultra book) and I can tell you with absolute confidance, I will never buy another laptop that isn't an ultra-book. The combination of power, battery live and portability is worth their asking price IMO.

My wife used to have a massive ugly Dell Inspiron, weighed 6.7lbs or something ridiculous and had horrible build quality.

Bought her a new 13" Air w/ 8GB DDR3 and a 256GB SSD the week they came out. Amazing machine on all fronts, it's fast for what she needs (browsing, Office, iTunes, light photo editing), comes in and out of sleep pretty much instantly, has 5-7h battery life depending on use (verified by Anand), does not get hot like the previous gen MBP's (tested with 1080p MKV decoding and Flash heavy web). Also, the touchpad is ridiculously good, and the amount of gestures integrated into OSX really makes navigating without a mouse a breeze. This is the first Apple computer in our house (I still use a Windows desktop at home as you can see from my sig, and HP laptop at work).

Very happy we went with it instead of the Zenbook Prime. The only thing I wish it had was a 1080p screen like the Zen. No idea why people are talking about gaming on an ultrabook, rofl.

Also, INTC up about 3% today, lulz at haters.
 
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Idontcare

Elite Member
Oct 10, 1999
21,118
59
91
Oh well, so much for the OP's post.

I wonder if IDC will come out with a report on how often they put their foot in their mouth.

This is IDC's MO...what amazes me is that they can be so wrong so often and yet they manage to stay in business selling their "guidance" to investors and businesses for thousands of dollars per article.

It is very much like the weather-forecasting industry. Everyone expects them to be mostly wrong and rarely right, but no one will plan a picnic for this weekend without first checking to see what the weather is "supposed" to be like.

If you can't tell, yes I am jealous. In my line of work being wrong means you not only didn't make money, you most likely lost money too. That outcome simply doesn't happen at IDC or weather.com
 

Abwx

Lifer
Apr 2, 2011
11,172
3,869
136
Link to your source please?

One can easily estimate the cost.

First , low perfs low core count CPUs are used ,
the ones with smaller die surfaces...

Low frequency memory , also cheap to produce.

Low consumption means lighter , hence cheaper , batteries
as well as power supply requirements being less demanding ,
allowing use of lower current , read cheaper , devices and
overall circuitry...

Less materials are used , that is cost/kg is way lower.

Only an eventual SSD is a big cost.

Overall , ultrabooks are just a try to sell at hefty prices products that
are cheaper to produce but still with little offerings , as are the
tablets that sell for prices with no relation with real costs , hence
intel s trying to create such an irrationnaly overvalued product.

Wait a few months , the bubble will burst , as either ultrabooks
get way cheaper or the concept will collapse due to consumers
unwilling to pay more than about 500$...
 

Gunbuster

Diamond Member
Oct 9, 1999
6,852
23
81
Where is the real innovation? The Viao Z was on the right track with the external video dock but then they went and put a pathetic HD 7670M in it. Plus it's not even technically an ultrabook.

How hard is it to build a docking station with enhanced cooling that bumps up CPU and Video clocks? The chassis is metal, lock it on to some more metal in the dock and put a heatsink/fan on the other side...
 

intangir

Member
Jun 13, 2005
113
0
76


Dear Intel,
Windows 8 will flop.

Sincerely,
Pretty much everyone.

I didn't recall "must be touch-based" to be part of the definition of an Ultrabook.

Seriously, I think all of the Ultrabooks released so far have been the more conservative designs. It looks like Intel is trying to shake up things by encouraging more tablet/laptop hybridization and different form factors. They're getting the OEMs to try a bunch of things and seeing what will pan out.

Also, http://techreport.com/discussions.x/23275 ! Apparently touch-based Ultrabooks are considered news to more than just you. But there is a definite expectation among the new generation that all compute devices are touch-enabled.
 

pelov

Diamond Member
Dec 6, 2011
3,510
6
0
Overall , ultrabooks are just a try to sell at hefty prices products that
are cheaper to produce but still with little offerings , as are the
tablets that sell for prices with no relation with real costs , hence
intel s trying to create such an irrationnaly overvalued product.

Wait a few months , the bubble will burst , as either ultrabooks
get way cheaper or the concept will collapse due to consumers
unwilling to pay more than about 500$...

The margins for Ultrabooks are lower than for regular notebooks. So they're not only higher in cost but also make them, the manufacturers, less money per unit sold, and as you saw in this very thread they're not selling that many either.

The OEMS actually pay more for the parts because of the required mSATA SSDs or SATA SSDs, usually magnesium or aluminum chassis (which is quite expensive) and non-standardized batteries that they order in lower volume (remember that you can't swap an ultrabook battery with a regular laptop battery and since they order many more swappable laptop batteries the cost is lower due to volume).

Ultrabooks are more expensive because the parts are more expensive.
 
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Gunbuster

Diamond Member
Oct 9, 1999
6,852
23
81
Acer, Asus, Toshiba and HP need to come out with a new standard: Shitrabook

Then they can officially compete at making the "best" sub $400 720p glossy plastic crapware loaded laptop possible.
 

pelov

Diamond Member
Dec 6, 2011
3,510
6
0
I didn't recall "must be touch-based" to be part of the definition of an Ultrabook.

Seriously, I think all of the Ultrabooks released so far have been the more conservative designs. It looks like Intel is trying to shake up things by encouraging more tablet/laptop hybridization and different form factors. They're getting the OEMs to try a bunch of things and seeing what will pan out.

Also, http://techreport.com/discussions.x/23275 ! Apparently touch-based Ultrabooks are considered news to more than just you. But there is a definite expectation among the new generation that all compute devices are touch-enabled.

That means resolutions will become a hot button issue and one that Windows will almost certainly struggle with. So even bigger on-die GPUs? More locked down Metro-style environments?

Sweet jesus, what is the computing world coming to? It's like everyone's gone stupid. Why don't all laptops get an awesome-stick like the one Thinkpads have? I'd rather that than put my greasy nacho fingers on my pretty screen
 
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