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It's also interesting that the only single GPU with reference watercooling and HBM doesn't count as a halo, but whatever features the Titan-X has, those are "halo" and justify $350 for marginal extra performance.So its halo because NV says it is, not that its faster than custom 980Ti.
That's the point BFG is making, double standards.
AMD thinks Fury X is halo because its got great performance in a great package. As long as its sold out, they are justified.
If it didn't have performance or VRAM, just watch the "it's halo because it has gsync and PhysX" arguments come out, as happens with other nVidia products that are priced higher than AMD parts, but perform slower.
The answer that I was looking for is in fact: "nVidia is the halo, regardless of the product". The only thing surprising is how quickly I was proven right.
For the record, I don't think either is a good product for the price, but there's a serious bias where the Fury is meticulously dissected from a perf / cost standpoint while Titan-X is practically immune to such scrutiny, despite having a horrifically worse ratio.