I hate that stupid quote. I can't believe Dr. Scholl's actually paid people to do that commercial. Even their own company said this quote made no sense.
In FHM:
In FHM:
So FHM phoned up Euro RSCG MVBMS Partners, the ad agency responsible for the commercials. "The word 'gellin" is meant to mean comfortable and in with the latest trend," explains agency spokesman Greg Jones. "Once they came up with gellin', our writers then looked in a rhyming dictionary and there was a limited choice of rhymes. That's why we've also got 'melon' in there." So basically the phrase is completely meaningless. Still, we like it. May we suggest Dr. Scholl's also try "I'm sedate like an inmate" and "I've got style like a necrophile."