In short: It's the very definition of resting on one's laurels.
It's exploiting existing capabilities but doesn't prepare for future bigger improvements. Making the most of what's already there makes it seem like the product keeps up well in the competitive environment, but bigger jumps are essentially delayed up to the point where work on redesigns resume (and those actually turn out to be successful, which is never a given). Intel did it will all the Skylake derivatives and lost its IPC lead over that. Apple seems to be on the way to do the same right now unless there is a major redesign coming soon for one of the following gens.
You have no idea what I meant. My point is that Apple isn’t going to change their design philosophies which are targeted towards low power cores and running wide, and they’ve been doing this for *years* now, since inception.
I’m not advocating for doing Intel and Skylake (and yes I know that story). Just pushing back against “wow they only did wider decode new branch prediction and reduced memory latency”. That’s fine, what they need is that on a scale that actually matches the changes they were previously making in terms of performance.
I don’t care how they get there, but I know what it’s probably going to look like, and they’re not moving fast enough. My point is they don’t need to be *sexy*.