They are not as efficient. Therefore it makes zero sense to get in an 8 year deal with Sony to sell chips with tiny margins. Intel needs margins and more cash. Freezing construction of plants in the EU is a much better decision than making console APUs.They need volume for their plant. To compete with AMD with same manufacturer they could only make profit with competitive margins if their silicon efficiency is at least same level as AMD. We know it isn't - they could only compete with their own manufacturing cabability.