eDRAM also makes a lot of sense in mobile and SFF, where you have the exact scenario PurePC tested - DDR4 2133 coupled with a variety of CPUs, including powerful quads.
and ironically also help better differentiate between their low power i5 and i7 lines, where even reviewers have a hard time justifying the faster and more expensive models.
Most people do not think as the reviewers do. Most are focused on Tablets and Smartphones and greater number of those that buy PCs are in the mindset that i7 is better than i5, no question. The marketing tactic worked very well as proven in 2010 and 2011.
It's just that... faster PCs aren't needed. No matter how good it may be.
In another ironic twist, the gaming computers with powerful dGPUs and quad core CPUs would benefit tremendously from eDRAM: as we've seen from "desktop" Broadwell, in a memory limited scenario (DDR4 2133) the chip with eDRAM is capable of bringing a performance uplift equal to a clock increase of 500Mhz+. For a mobile CPU this is huge, being able to drop frequency by 500Mhz and get equal or better performance means you just turned your CPU from a 45W TDP into a 35W TDP with no performance penalty (in games). That's 10W you can redirect towards the GPU for better framerates, which often means increasing power budget for dGPU by 20-30%.
Why do you think this is so? The very benchmark you quote shows minimal increases apart from gaming scenarios.
You also weren't keeping close track of Iris Pro parts have you?
First Iris Pro laptop based on Haswell:
-Comparable battery life to discrete GPU parts in everyday scenarios, when the discrete parts were enabled
-In reality, the discrete GPU parts were better in battery life because it switched to lower power iGPU. No idle power savings by eDRAM
-The laptops were just as expensive as those with discrete graphics
-Battery life in load wasn't better than discrete. Meaning there was no TDP advantage
With Broadwell, no one used it for laptops. No one. And they all did exactly you quoted. It had lower base frequency. The dual core Iris parts also show 1 or 2 hour reduced battery life.
Again, the successor to Broadwell-C was likely cancelled because the markets simply were not interested in such a product. Gamers included.
But I guess aggressively pushing the eDRAM requires spending extra money in a market where they already dominate, and that makes little business sense. I mean, who ever said that only the paranoid survive must have been joking, right?
Actually this is quite natural. In the world of "freemium" apps that apply every kind of psychological strategies to separate consumers and their money, do you expect rest of the business world to be different otherwise?