To be clear, It's a 0.51x scaling according to him, but because they added more transistors the die is 0.63x the size of HSW-Y.
Yes exactly but with one addeum
Broadwell which is Desktop, Laptop, Ultrabook != "Improved" Broadwell which is Core M.
Broadwell may be overall faster due to tdp and more cores.
Broadwell Core M
is more efficient even if overall it is slower.
We just need to be on the same page for some people talk about Broadwell, some about Core M, and some switch between the two for the architecture design is practically the same Intel just did some tricks to make it more efficient, cut down leaker, and to improve power consumption.
It is like having 3 moats around a city vs 1. Those extra 2 moats do nothing about the normal everyday use of the city/town/castle but 3 moats slow down a certain type of problem (in this analogy invaders, in the broadwell situation power consumption, voltage, and leakage). Thus if you have a certain type of problem you may want to "waste resources" to prevent that type of problem if its likely.
Lastly those extra features are not better graphics but things that improve efficiency according to that intel slide and thus different dies of "normal" broadwell will be smaller.
And if I am buying a device that is $500 awesome tablet/productivity device I want intel to spend a little more on the SOC if it will make it better. On a $100 to $200 tablet it is less important and atom and die size/price is more important.