Quad core sounds interesting in an ultraportable laptop if they can keep the single-core (and dual-core) clockspeed and performance up, and higher than previous years' dual core designs.
However, if it isn't a design that can be run fanless, I'm not really interested.
I think I represent a good chunk of the consumer computing public these days. While fanless is not the normal requirement, those of us without heavy mobile computing needs are probably the majority these days. In this context, battery life is far more important than raw performance, esp. since it's difficult for us to make good use of those four cores simultaneously.
In fact, my primary laptop is a Core 2 Duo right now. I want a new laptop, but not really because of the performance. I want a new one for lighter weight, longer battery life, and a Retina screen. The main performance related thing I want is strong h.265 support going forward, but even that won't be an issue since 14 nm Kaby Lake gets robust h.265 support in hardware, so fanless dual-core designs would be OK for that too.
The question for me is just how much extra power utilization would four cores be in that context, and for how much money. If not much, then great, lay it on me. However if it significantly affects battery life and cost, I'm not sure I'd be interested vs. dual-core.
BTW, I was originally planning on buying Skylake Core M, but because of h.265, decided to wait for Kaby Lake. Now I'm wondering if I shouldn't just wait and see for Cannonlake.