Yeah, it sounds bad*ss to me. I hope ASRock offers something similar because they have been my go-to lately.
Honestly, ASRock has done really good by me for the past couple years while I've had some problem mobos from Asus, Gigabyte and MSI. I know it's completely anecdotal but of the two dozen or so setups I've built over the past three years surprisingly ASRock has been the most reliable and Asus the least reliable (which in years past was the complete opposite).