News Intel GPUs - Battlemage officially announced, evidently not cancelled

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DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
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Intel job cuts are coming, targeted at "underperforming products". Do we think the GPU team is going to take a hit?
I was thinking about this myself. Considering the dumpster fire that most of Intel has become, it'd be right on brand to butcher the division.

The vast majority of gamers are stoked there is a player 3. The outpouring of support may not have turned into big sales. But that will change should they get a bang for buck winner out the door without any serious compromises involved, as is the case with ARC. So yeah, why not bucher it before it catches on, we can't have that! /s
 
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Tup3x

Golden Member
Dec 31, 2016
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If they butcher their GPU division, it's over for Intel. If anything it should be more important than ever before. They have bunch of other garbage that they should just sell and just focus on what's actually important.
 
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gdansk

Platinum Member
Feb 8, 2011
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If they butcher their GPU division, it's over for Intel. If anything it should be more important than ever before. They have bunch of other garbage that they should just sell and just focus on what's actually important.
What else do you think they can sell off?
NICs? WiFi/Bluetooth?

I think, unfortunately, dedicated GPU seems a likely candidate for execution.
 

Aapje

Golden Member
Mar 21, 2022
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With Nvidia and AMD making tons of money off 'AI accelerators,' it's a bad idea to cut the GPU division, unless it's to remove dead weight.

That said, I can see Intel getting their products right just as the AI boom deflates and then they would miss out on the big earnings.
 

jpiniero

Lifer
Oct 1, 2010
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With Nvidia and AMD making tons of money off 'AI accelerators,' it's a bad idea to cut the GPU division, unless it's to remove dead weight.

They may simply give up on Data Center GPUs... but as I said earlier, it was a bad idea to stay in consumer GPUs once they realized 10 nm wasn't going to cut it.
 

DavidC1

Senior member
Dec 29, 2023
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Giving up on GPUs would again be an example of an average company that sells when it's about to be most fortunate and buy when it's going to crash. And that's been Intel for the past oh what, 30 years or so?
They may simply give up on Data Center GPUs... but as I said earlier, it was a bad idea to stay in consumer GPUs once they realized 10 nm wasn't going to cut it.
Only in the short term. If you can't survive the ups and downs, then you shouldn't try.
 
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Saylick

Diamond Member
Sep 10, 2012
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With Nvidia and AMD making tons of money off 'AI accelerators,' it's a bad idea to cut the GPU division, unless it's to remove dead weight.

That said, I can see Intel getting their products right just as the AI boom deflates and then they would miss out on the big earnings.
I fear Intel is just too late to the AI game to make any impact on where things are shaking out, i.e. Nvidia holding onto the lion’s share with AMD picking up the scraps. But if they publicly axe the GPU division, it’ll send the stock price plummeting even more because it confirms they’ve capitulated on trying to capitalize on the AI boom. I’d argue that if the AI bubble ends up popping, it might benefit Intel because it will reset the GPU playing field a bit and Intel can compete in the consumer GPU space where it’s easier for them to make inroads while also removing the burden of having to satisfy investors since the AI market would have shrunk considerably.

So in summary, while the AI boom is still a thing, Pat has no choice but to keep the gas on the GPU pedal. The worst thing that can happen is if the bubble pops just as they are about to release their first serious AI competitor to the market. The best thing that can happen is if the bubble pops now, imo.
 
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Aapje

Golden Member
Mar 21, 2022
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@Saylick

Most likely, the inference market will become huge, and I don't see a proprietary standard winning out. So at the very least, Intel can compete there and they probably need to, or people won't buy their inference-less CPUs. They probably need the GPU division for that.
 

DavidC1

Senior member
Dec 29, 2023
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Unfortunately they'll have to weather it out until Celestial, because we're only seeing a better A770 this year. The full one with RTX 4070 Ti performance is basically a full year away in mid 2025.

Intel is also on a 2 year GPU schedule, meaning Celestial is late 2026 and mid 2027, with mid-range first and high end later.

One glimmer of hope is they haven't abandoned the project in it's first iteration. At least they give a semblance of trying before giving up.
 

jpiniero

Lifer
Oct 1, 2010
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I fear Intel is just too late to the AI game to make any impact on where things are shaking out, i.e. Nvidia holding onto the lion’s share with AMD picking up the scraps. But if they publicly axe the GPU division, it’ll send the stock price plummeting even more because it confirms they’ve capitulated on trying to capitalize on the AI boom.

They have an "AI" product - Gaudi. Nobody cares. Staying in Pro GPUs would make sense if they felt like can could be competitive... but gaming GPUs never made sense.
 

Hitman928

Diamond Member
Apr 15, 2012
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They have an "AI" product - Gaudi. Nobody cares. Staying in Pro GPUs would make sense if they felt like can could be competitive... but gaming GPUs never made sense.

The Gaudi line is EOL with the current version, there won’t be another one after Gaudi 3. The replacement is Falcon Shores which is GP-GPU based, though they say the Gaudi tech is being merged with it, whatever that means.
 

mikk

Diamond Member
May 15, 2012
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Exist50 said most of the people who worked on the cancelled Royal core project were redirected to Intel AI/GPU stuff. Doesn't look like they will give up yet.
 

jpiniero

Lifer
Oct 1, 2010
15,088
5,652
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The Gaudi line is EOL with the current version, there won’t be another one after Gaudi 3. The replacement is Falcon Shores which is GP-GPU based, though they say the Gaudi tech is being merged with it, whatever that means.

Fixed function doesn't seem like it'd be a bad idea as an alternative but clearly nobody cares.
 

Hans Gruber

Platinum Member
Dec 23, 2006
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Intel is not cancelling their GPU program. They are gutting/cutting/selling underperforming products, services that have been underperforming for a long time.

Let's talk efficiency. The Battlemage GPU are on an N4 variant vs. being on N6 for Alchemist. That's a big efficiency gain on process alone. Alchemist was a broken architecture. If Battlemage fixes the architecture/hardware issues that software had to overcome or mitigate with Alchemist. AMD will have some problems at the low and mid grade GPU segment. The mid range segment is what sells the most units.

With that said, Intel should be rushing Battlemage to market simply to get a leg up on AMD and Nvidia to a lesser extent. That would put pressure on their software engineers to dial in Battlemage. They did a very good job with ARC all things considered.
 

dr1337

Senior member
May 25, 2020
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I fear Intel is just too late to the AI game to make any impact on where things are shaking out, i.e. Nvidia holding onto the lion’s share with AMD picking up the scraps.
As someone that fully believes in AI as a useful tool, I think Nvidia and AMD are leaving a gaping hole in the market. LLMs are very powerful if you prompt them right.

The hole is from the fact that LLMs need a ton of RAM/bandwidth. And to get more RAM than 24gb incurs at least a doubling in price from every vendor, even though its the same GPU chip and VRAM really isn't that expensive to them, companies buying millions of chips at a time.

If intel or anyone really were to release a card with 48-64GB of VRAM for $999 I'd buy it on the spot. Obviously not as attractive as a the 1000% profit margins that AMD and Nvidia are currently running but I think most of us care most about performance and not brand regardless of our niches in the hobby.
 
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