Intel's is just reacting to compute market shifting from CPUs to GPUs. CPUs have hit a wall, meaning it's only a matter of time before AMD and others catch up and commoditize that market. GPUs on the other hand are just getting started. The problem is that gluing your CPU to a 2nd ranked competitor's GPU is not a GPU strategy. It's a tactic at the fringes, a hail Mary pass. Intel beancounters don't have the stomach for a real GPU strategy. A real GPU strategy would mean that after being wrong about GPUs for decades, Intel would have to believe they have the best vision for what the GPUs look like in five to ten years, and bet the company on that vision. Not dabble in GPUs until they need to cut costs to meet earnings expectations. Not play anticompetitive games to try to force customers to buy whatever crap GPU they make. Have the right vision, commitment to it and perseverence through thick and thin over many many years of losses. I don't think Intel has it in them. Once their CPUs come under competitive pressure (now) and GPUs start taking over the gravy train in the datacenter (soon), Intel management will start cost cutting to keep up short term profits for Wall Street.