Originally posted by: aigomorla
Not very into international politics.... But i figure intel can always pull out of the country and close there branch if worse came to worse.
1.45 Billion... once again is a LOT of money.
Okey Aigo will shut up from now. :X
I appologize if i offended any EU people, i love your countries tho!
No, you don't just pull out of a country like that in business. You have a presence there, you have long term supply contracts, r&m contracts, you have capex engagements, payments, fixed costs still in process of capitalization, etc etc etc...
At the end, the purpose of this fine is not to compensate AMD or other chip makers. It is a warning to all other companies that may try to do the same.
Ok, now that we are clear that Intel wouldn't have the balls to pull out of EU (lol), we can concentrate on other stuff.
1. Intel gave out rebates to computer manufacturers so that they would buy chips exclusively from Intel.
Sorry but the EU anti-competitive rules are pretty clear on this. Intel must have a legal staff of no less than 100 in the EU, and if these people were aware of this (which I am sure they were, just didn't care for the quick buck) and still allowed this to happen (whistleblower?), they should be fired. If they weren't aware of these tactics used by upper management, they should still get fired for not reading the contracts more carefully.
2. US regulators are also investigating claims against Intel now, but it sure as hell would be a slow process.
I am not sure of Intel's market share within the US Government but Microsoft for example cannot be touched in the U.S. regardless of whatever tactic they use because MS is so highly utilized in US government (and military) systems, it would have massively negative consequences.
3. Also, those of you who claim that the EU is being anti-American, they fined Saint-Gobain (a French conglomerete) about the same amount last year, maybe a tiny bit less.
4. Now, fairly, AMD should stop making stupid decisions and act on this ruling. Puting "EU fines Intel $1.4 billion" on your website is not going to help your sales. Instead, they should replace majority of their senior executives with people who have the balls to challenge Intel not only in design, but also in production and logistics.
5. Finally, the fine should have been higher.
A = (total market volume of CPU sales from 2002 to 2007 in absolute monetary terms ) - (total share of intel in absolute monetary terms)
B = peak marketshare of other manufactuers in absolute monetary terms - lowest marketshare of other manufacturers in absolute monetary terms
Fine= 1 billion Euros * (- CAGR drop of other manufacturers) * (B/A)