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As long as Intel keeps honoring RMAs and issuing refunds when requested, it's a manageable PR mess. Despite the infamous Xbox 360 RROD debacle, the console was wildly popular and led the PS3 until near the end of the generation. MS took over a billion dollar hit on that in unadjusted dollars to service affected owners. That's how you retain customers; makes things right as fast and easy as possible. This won't get anywhere close to that level of losses.