The price has just appeared in the ARK site for consumer parts (i.e. non-xeon). The ones in bold are different from the recommended price sheet.
http://ark.intel.com/th/products/93341/Intel-Core-i7-6770HQ-Processor-6M-Cache-up-to-3_50-GHz
http://ark.intel.com/th/products/93340/Intel-Core-i7-6870HQ-Processor-8M-Cache-up-to-3_60-GHz
http://ark.intel.com/th/products/93335/Intel-Core-i5-6350HQ-Processor-6M-Cache-up-to-3_20-GHz
This is the price as appeared in the recommended list earlier by Sweepr:
So, the 6770HQ is priced the same as 6870HQ and being $56 more expensive. Not completely unexpected.
http://ark.intel.com/th/products/93341/Intel-Core-i7-6770HQ-Processor-6M-Cache-up-to-3_50-GHz
http://ark.intel.com/th/products/93340/Intel-Core-i7-6870HQ-Processor-8M-Cache-up-to-3_60-GHz
http://ark.intel.com/th/products/93335/Intel-Core-i5-6350HQ-Processor-6M-Cache-up-to-3_20-GHz
Core i7-6870HQ (8M cache, 4 Cores, 8 Threads, 2.70 GHz, 14nm) - $434
Core i7-6770HQ (6M cache, 4 Cores, 8 Threads, 2.60 GHz, 14nm) - $434
Core i5-6350HQ (6M cache, 4 Cores, 4 Threads, 2.30 GHz, 14nm) - $306
This is the price as appeared in the recommended list earlier by Sweepr:
http://files.shareholder.com/downloads/INTC/1403717016x0x870934/61503265-7C29-4F19-AD67-3169C00EF9BC/Jan_24_16_Recommended_Customer_Price_Lists.pdf
Core i7-6970HQ (8M cache, 4 Cores, 8 Threads, 2.80 GHz, 14nm) - $623
Core i7-6870HQ (8M cache, 4 Cores, 8 Threads, 2.70 GHz, 14nm) - $434
Core i7-6770HQ (6M cache, 4 Cores, 8 Threads, 2.60 GHz, 14nm) - $378
Core i5-6350HQ (6M cache, 4 Cores, 4 Threads, 2.30 GHz, 14nm) - $306
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So, the 6770HQ is priced the same as 6870HQ and being $56 more expensive. Not completely unexpected.