$400 for a 6c/12t CPU will loose to a Ryzen 8c/16t@$330
So, what is not true ?
And my "guesses" as based on facts about todays Intel and AMD chips.
Even though I am a strong AMD supporter I think the first gen Ryzen 7 which maxes out at 4-4.1 Ghz will probably lose to a mainstream Coffeelake 6C/12T CPU built on Intel 14++ process (12% faster transistor performance than 14+ which Kabylake is built on) even for multithreaded workloads as I expect a 5.2 Ghz OC easily given the significantly higher transistor performance.
I think with Zen 2 if AMD can get clocks upto 4.5-4.6 Ghz with a decent IPC bump (5-10%) then we can see the Ryzen 7 again take the lead back from Coffeelake 6C/12T for multi threaded programs which scale well like Rendering, Video encoding while staying roughly 15-20% behind Coffeelake on max single thread performance. I think eventually AMD should use the following pricing and core/thread configurations with mainstream Zen 2. Hopefully they can stay close behind Intel Coffeelake for single thread perf (15-20% slower at max OC). Thats going to be the key to their attractiveness.
8C/16T flagship - USD 399 - 429
2nd SKU - USD 349 - 379
3rd SKU - USD 299 - 329
6C/12T top SKU - USD 229 - USD 249
2nd SKU - USD 199 - USD 219
4C/8T top SKU - USD 169 to USD 179
2nd SKU - USD 149 to USD 159
4C/4T top SKU - USD 119 to USD 129
2nd SKU USD 99 to USD 109
At the end of the day we consumers benefit the most if AMD can compete with Intel with future generations of Zen. The next few years should be very interesting for the mainstream/enthusiast PC desktop market.