Yea, a couple of years ago, I though Intel might be able to design such an overwhelmingly superior chip on 14nm that they could get a real foothold mobile, even though they had a late start. Unfortunately, they got delay after delay, poor yields still apparently, and underwhelming improvements in the products that did appear. What a waste.
Too bad they didnt burn all that money on improving mainstream/enthusiast performance. I know I am going to get the "average joe", "99% dont need it", etc. But tell me this, could it have turned out any worse than their mobile efforts? It might have been a limited market, but at least are good at it when they decide to put forth any effort.